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Marketing & Media South Africa



The narrative of effective content marketing on any platform, in any language

We kick off this week's in-depth articles with an overview of Friday night's Pendoring award winners. Danette Breitenbach attended and spoke to the night's big winners, Dominique Swiegers and Stephne de Villiers from King James Group, who took home the Pendoring Awards Prestige Award as well as a gold in the Live Events & Activations & Direct Communication category for their Sanlam Musiekfees campaign. Click here for a gallery of the 2015 Pendoring award winners and here for social pics.

Tamsyn Kiddle also looks at the power of social media for business-to-business marketing. She explains why B2B marketers favour the 'big three' social networks as marketing tools and offers five key benefits of using social media in a business context.

I also delved into the Narrative behind winning content marketing, by getting Narrative's Content Director Robyn Daly to share their secret at coming out on top at the SA Publication Forum Awards.

Hope this provides some creative inspiration as we ease into the end of the year...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
King James sings Sanlam home with top Pendoring Award

Danette Breitenbach

The Sanlam Musiekfees campaign by King James for Sanlam was awarded the Pendoring Awards Prestige Award on Friday evening at a glittering awards ceremony at Vodacom World in Midrand. Read

The power of social media for business to business marketing

Tamsyn Kiddle

Social media is a conversation. For a business, it's a conversation that drives awareness and traffic, builds your brand loyalty, triggers opportunities and helps you connect with client needs... Read

The Narrative behind winning content marketing

Leigh Andrews

With the digital growth spurt and rise of content marketing, there's no better time for Narrative to share their secret to coming out on top at the SA Publication Forum Awards... Read

Focus on Communications
Changing newsrooms, changing strategy

Teresa Jenkins, Issued by Litha Communications

Current PR training still incorporates media liaison as a topic, but how is that carried out in the existing media climate, where publications are fluidly crossing from print to digital... read
Tips for crafting a PR career

Louise Marsland

Since we've pegged PR as a top career choice, we asked top communications professionals what advice they would give young public relations professionals entering the industry... read
Global communications trends

Louise Marsland

Changes in the media landscape have dramatically altered the practice of public relations and media relations. Finding and reporting the news is very different today... read
Loeries Creative Week Durban
How the Loeries will showcase regional work going forward
Creative Circle chairman Justin Gomes has issued a quick update post-Loeries 2015, explaining that future Loeries' juries will aim to recognise the truly regional work that's not necessarily also acknowledged at international award shows... read
Lumkani fire initiative sparkles with a Silver Ubuntu Loerie

Leigh Andrews

It's not just ad agencies and their clients that win big at the Loeries each year. This year, technology startup Lumkani won a Silver Loerie in the Ubuntu category aimed at social responsibility and doing good business... read
Biz Takeouts
[Biz Takeouts Podcast] 155: Focus on PR - Trust, data and talent with four industry experts
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Andre Fourie, Galia Kerbel, Nicola Nel and Ingrid Lotze... read
Marketing
Toppling giants

Douglas Kruger

Legacy no longer matters. It's all about how you innovate into consumers' world today... read
The lies you've been told

Chris Brewer

This will probably be the last piece I write on research during this series (unless I'm motivated during the week). It concerns "misinformation" and there's a lot of it around... read
How to personalise your marketing at scale

Farren Roper

A lot has been said about customer experience and its importance cannot be over emphasised in creating customer loyalty... read
The most innovative IMC trends presented by industry thought-leaders

Issued by Integrated Marketing Communication Conference

Marketers can enhance corporate boards

Issued by Chris Moerdyk




Advertising
The premature death of persuasion

Damon Stapleton

It was a Tuesday morning and as I walked into the creative department, three or four creatives were huddled around a Mac... read
[Orchids & Onions] Sanlam makes music with Hotstix Mabuse ad

Brendan Seery

One of the most competitive advertising sectors at the moment is investing and financial advice... read
The Global Awards invites students to enter the 2015 Young Globals student competition and internship program

Issued by The Global Awards

ABF hosts Poker Night

Issued by Advertising Benevolent Fund

Breathless moments for South Africa as McCann scores at the Clio Awards

Issued by McCann Worldgroup

DStv suits up with Gabriel Macht as its latest brand ambassador

Issued by Velocity Films

Special announcement from Kompare

Issued by Kompare

AK gets the Axe, which isn't at all weird

Issued by Spitfire Films

Branding
South African swagger won't work in Africa

Michael Wood

There are a few fundamental practices that need a fresh approach if we are going to embrace a united African economy, something that will benefit the whole of Africa and not just us... read
Differentiating brands for growth in a cluttered market

Camilla Fanning

Having recently become a mum, I've started engaging with a vast array of new brand categories and my needs from many of the products and services that I've always used have shifted dramatically... read
The value of creative identity for early-stage business

Byron Phillipson

During my 20-year career working as creative director for some of the world's biggest brands, I have learned a lot about the value of a strong creative offering... read
Five tips on small business branding
Brand Africa releases the 2015 Brand Africa 100: Africa's Best Brands

Issued by TNS Global




CRM
Four steps to dealing with academic call centres at crunch time

Bruce von Maltitz

Without doubt, South Africa's academic institutions are following the global trend toward digitisation - and as such are becoming increasingly sophisticated and streamlined in their offering... read
CSI
Honour Jenna Lowe's legacy
If she'd still been alive, organ donors across the country would have been preparing to celebrate Jenna Lowe's 21st. Sadly she passed away a few months early - but you can still honour her legacy... read
Record entries at Algoa FM Big Walk for Cancer

Issued by Algoa FM

Heart FM writes a story of joy for underprivileged children of Cape Town

Issued by Heart FM

Design
What's happening in Joburg?

Issued by Just Design

Fresh-baked pack for Sasko

Issued by Just Design

Digital
Rules of engagement for effective content marketing

Dee Stephens

Creating content should not be based on how well the sentence is structured, or how a search engine will find it. Content is written by people, for people, not search engines... read
Maximising 'uberisation'

Danette Breitenbach

The global communications industry is seeing a massive disruption. There's also uncertainty and insecurity about how to maximise value from digital... read
Decisive digital marketing, a birthday tweet

Issued by So Interactive

How to get your business noticed on LinkedIn

Issued by 360eight

Time for bold digital innovation in South Africa

Bianca Quinn-Diavastos, Issued by 25AM

Leading tech agency joins AfricaCom as media partner in Africa

Issued by Duo Marketing

"How Not To Suck At Presenting" - Rich Mulholland to headline Heavy Chef

Issued by World Wide Creative




Direct Marketing
But how did the email make you feel?

Amanda Patterson

I have been thinking about why some emails are successful and others are not. There are emails that make you want to continue doing business with the sender and there are those that make you want to complain... read
Education
Are you the right person to close SA's project management skills gap?

Issued by GetSmarter

Entrepreneurship
[21 Icons Season 3] Ludwick Marishane
Marishane has been selected for 21 ICONS South Africa Season 3 for his pursuit of a sustainable society through the development of the DryBath® Gel product, the world's first bath-substituting lotion... read
Three reasons why women make great entrepreneurs

Lisa Illingworth

The business of business has been dominated by the male species for an age, however women entrepreneurs are on the rise... read
Exhibitions
Diarise Decorex Durban now

Issued by Thebe Reed Exhibitions

Building better exhibitions through knowledge-sharing and education: AAXO held their first-ever Exhibitor Training Day

Issued by Thebe Reed Exhibitions

Magazines
Woolworths TASTE has a brand-new look!

Issued by New Media

Media
#FeesMustFall dominates media coverage for second week

News24 Correspondent

#FeesMustFall has dominated media coverage for the second week in a row, according to media monitoring company ROi Africa... read
Calling all media & marketers: would you cope with a six-hour working day?

Adam Hunter

As efficient as we strive to be, we often wish for more hours in the day. The media and marketing world is not for the faint-hearted... read
Mobile
Mxit: how did Alan Knott-Craig Jr's R500m bet go so badly wrong?

Stuart Thomas

Mxit as we know it is dead. The company announced on Friday that it had shut down its commercial operations and would be transferring its IP to the Reach Trust, its charitable arm... read
[Mobile 360 Africa] Local digital content for Africa!

Leigh Andrews

The need for greater digital literacy was addressed at the recent Mobile360 Africa conference... read
[Mobile360 Africa]: Mobile access for the continent

Leigh Andrews

More females in ICT. Registering the unbanked. Proper digital training at schools. Mobile access and affordability. All hot topics... read
Online Media
Awesome ideas for attracting more traffic to your blog

Charles Mburugu

A blog can be a very powerful tool for sharing information and promoting your business. However, simply knowing how to create a blog is not enough... read
Jameson INDIE Channel, a new home for fearlessly authentic content

Issued by NATIVE VML

OOH
An update on progress from the Out of Home Measurement Council

Issued by Primedia Outdoor

The rise of digital advertising and what this means for OOH

Simon Wall, Issued by Tractor Outdoor

Stanlib gives motorists a glimpse into the future through consistent focus

Issued by Continental Outdoor

Pendoring
2015 Pendoring winners: King James Group walks away with Prestige Award

Issued by Pendoring

A captivating, topical and highly effective campaign by King James Group for the Sanlam Music Festival (Sanlam Musiekfees) garnered Pendoring's highest honour - the Prestige Award - at the 20th Pendoring Advertising Award ceremony... read
PR & Communications
Crisis, crisis everywhere and, yes, you are all invited

Sarah Gooding-Kobus

A construction bridge collapses over a busy Johannesburg highway with disastrous consequences. Social media explodes with pictures, videos and commentary?-?perhaps before the construction company's communications team even knows about the crisis... read
Production
Taking rugby off the field and onto the streets with Heineken

Issued by Velocity Afrika

Promotions
Campaign announcement for Nestea

Issued by Clover

Game-changing loyalty solution coming to South Africa - and beyond

Issued by Mortimer Harvey

Radio
Kaya FM Family Day brought to you by KFC

Issued by Kaya FM 95.9

Recruitment
Why founders appoint outside CEOs, and how to get the job

Jana Krige

Young companies are typically headed by their founders, and this makes sense; not many people can afford to employ a professional CEO while their company is still in its infancy... read
Research
Dr Christo Wiese Sunday Times wins Top 100 Business Leader of the Year & Lifetime Achiever Award
The annual Sunday Times Top 100 Companies Awards have been announced. These are based on those JSE listed companies that achieved the highest shareholder returns on a R10,000 investment over the past five years. .. read
[Biz Online Insights] #Feesmustfall
This week, our 'Biz Online Insights' section explores the South African online population's reaction to last week's #Feesmustfall student protests... read
[Behind the Selfie] with... Neil Higgs

Leigh Andrews

This week, we find out what's really going on behind the selfie with Neil Higgs, Chief Innovation Partner at TNS South Africa, Johannesburg... read
A sticky situation: SA's sugar industry woes

Issued by Insight Survey

Retail
With the current economic slowdown, could the R32 billion informal market offer brands opportunities for growth?

Issued by Zanusi

Social Media
[TrendTalk] Bringing home the bacon

Louise Marsland

I learned something this week: people don't fear death, as long as there's bacon. Not since the New York Times put peas in its guacamole recipe or Professor Tim Noakes told us to eat more butter, has there been such an outcry over food... read
Twitter as the platform for content leads

Cecilia Mohlala

'What a time to be alive' is the first line that came to mind during the #FeesMustFall content produced on trending social platform, Twitter... read
Become a social listener

Desiree Gullan, Issued by G&G Digital

Youth Marketing
Its official! SAStudy exceeds 100,000 subscribers!

Issued by Student Brands

Ready. Set. Success! takes centre stage with SA youth

Issued by HDI Youth Marketeers

Ad showcase
DStv suits up with Gabriel Macht as its latest brand ambassador
DStv suits up with Gabriel Macht as its latest brand ambassador
As part of its ongoing commitment to bring viewers the best in local and international content and entertainment on one platform, DStv Premium is proud to announce Gabriel Macht as its brand ambassador. Macht is the very popular, quick-witted and charming lawyer in the popular series, Suits.
More ads
International
Global Media Awards has new categories
The International News Media Association (INMA) has added new categories to its 2016 Global Media Awards to reflect the new categories unique to the media environment of today... read
Here's how your company can recover after a PR screw-up

James White

PR disasters are all too common among multinational corporations, but there are steps that they can take to recover... read
Jury foremen selected for D&AD
For its 2016 Annual Professional Awards, the D&AD has selected its foremen for the 27 juries, including new PR and Media categories... read
Six South African ads form part of shortlist for World's Best Healthcare & Wellness Advertising
The Global Awards for the World's Best Healthcare & Wellness Advertising have announced the 2015 shortlist. The winners will be announced on 3 December 2015 at ceremonies in New York City and Sydney... read
New York Festivals International Advertising Awards open for 2016 competition
Entries to the 2016 New York Festivals (NYF) International Advertising Awards can now be submitted. There are three competitions on the roster, Mobile, Media and Activation & Engagement... read
LIA 2015 announces Music Video shortlist
Deadline for One Show
LIA 2015 announces Print, Poster & Billboard shortlist
More International
Multimedia
Clinic-in-a-Box wins MyWorld of Tomorrow innovation award
Clinic-in-a-Box wins MyWorld of Tomorrow innovation award
Resolve Capacity has won the Corporate Innovation Award at the 2015 MyWorld of Tomorrow SA Innovation Awards for its Clinic-in-a-Box, a turnkey infrastructural concept for the rapid deployment and commissioning of a clinic. These prefabricated structures can be erected within less than a day, and contain all the components required to deliver a total solution, packed and ready for delivery in 20 to 40 ft containers. - View/Rate
Episode 155: Focus on PR: Trust, Data and Talent with 4 industry experts.
Episode 155: Focus on PR: Trust, Data and Talent with 4 industry experts.
New business
  • DUO Marketing welcomes new clients Kwikweb and Digicash - more info
  • EMPIRE Experiential to handle G.H.Mumm No.1 launch - more info

More accounts  Submit a New account
New appointments
  • Islamic Fashion & Design Council appoints new country manager - more info
  • Doug Larter joins the Heroes - more info

More people  Submit a Person
Jobs offered
Social Media Community Manager - Johannesburg
Do you have a passion for social media? Do you have a passion for creating content that engages and grows communities? Are you "always on", even on weekends? Read more >>



Social Media Intern - Cape Town
Change AgentAre you a graduate with great communications skills who is seeking to broaden their horizons? Join us as a social media intern and you could become a permanent staff member! Read more >>



Marketing Manager - Johannesburg
CoreXalanceCoreXalance has a vacancy for a marketing manager. The purpose of the position is to establish the brand among new customers and reinforce awareness with existing business partners. Read more >>



Operations Assistant - Johannesburg
CoreXalanceCoreXalance has a vacancy for an operations assistant. The purpose of the position is to support and assist the operations director with the legalities of the business, contracts and clients. Read more >>



Senior PR Account Managers - Cape Town, Johannesburg
Duo MarketingAccount managers required for tech PR agency in Cape Town and Johannesburg. Read more >>



Digital Publisher - Western Cape
Oxford University Press currently seeks to appoint a suitably qualified and experienced digital publisher. Applications close: 14 November 2015. Read more >>



Managing Editor - isiZulu - Western Cape
Oxford University Press currently seeks to appoint a suitably qualified and experienced managing editor (isiZulu). Applications close: 16 November 2015. Read more >>



Commissioning Editor - African Languages - Western Cape
Oxford University Press currently seeks to appoint a suitably qualified and experienced commissioning editor (African languages). Applications close: 16 November 2015. Read more >>



Production Manager - Shopfitting/Retail Display - Cape Town
Scan DisplayScan Display's Cape Town branch is looking for a production manager, with experience in the exhibition/shopfitting environments, to manage the production facility and installation teams. Read more >>



Account Executive - Retail Display - Johannesburg
Scan DisplayScan Retail's Johannesburg team is looking for an account executive to liaise with clients and oversee retail display projects, from conceptualisation and design through to manufacture and installation. Read more >>



Mid-Senior Digital Account Manager - Johannesburg
Firewater GroupAre you confident and likable? Can you get things done? Firewater Interactive is a creative digital agency seeking the perfect match to join its growing client service team. Read more >>

SEO Consultant Trainee - Cape Town
We are looking for a detail-oriented, spreadsheet-loving, algorithm-slaying SEO specialist to run the SEO campaigns for our own website and for some of our clients. Read more >>


Data Processor - Cape Town
An exciting opportunity exists for an enthusiastic and self-motivated individual to work in our research and insights department. Please send your CV and a motivational letter to Insights@visualfusionglobal.com Read more >>


Junior Digital Retoucher/Post-Production - Cape Town
Looking for the ideal assistant junior digital retoucher to join our team, working for photographers/advertising agencies and international magazines/companies. Specialties: advertising/beauty and fashion retouching, car post-production. Read more >>





New events to diarise
Power of Positive Selling - 29 Oct 2015, Port Elizabeth | 11 Nov 2015, Bloemfontein | 13 Nov 2015, Johannesburg | 17 Nov 2015, Cape Town | 19 Nov 2015, Durban
When the economy gets a little tougher only the best-trained sales people will make it happen, maybe now would be a good time to train up your sales team and improve their strike rate. Read more >>



Diploma in Digital Marketing - 2 Nov 2015 to 6 Nov 2015, Johannesburg | 9 Nov 2015 to 13 Nov 2015, Nairobi | 23 Nov 2015 to 27 Nov 2015, Gaborone
The world's top digital marketing course. 2-6 November, Sandton. Level 5 European accredited Diploma. +27 (0) 11 057 2317 Read more >>



Social Media - Legal, Social and Sizzle Seminar - 4 Nov 2015 to 6 Nov 2015, Johannesburg | 9 Dec 2015 to 11 Dec 2015, Johannesburg | 2 Feb 2016 to 4 Feb 2016, Johannesburg | 1 Mar 2016 to 3 Mar 2016, Johannesburg
Social Media - Legal, Social and Sizzle SeminarRead Between The Lines is running a six week launch special! 1/11 to the 15/12 - 20% off all experience based learning seminar prices. Working professionals sharing knowledge! Read more >>



The Power Series Business Breakfast - 24 Nov 2015, Johannesburg | 25 Nov 2015, Durban | 26 Nov 2015, Cape Town
Some of the best world class, Southern African speakers presenting new ideas in an interesting and entertaining way. Read more >>



The IMC Conference Johannesburg
IMC Conference - 2 Nov 2015 to 3 Nov 2015, Johannesburg


The Annual AMASA Party
Advertising and Media Association of South Africa - 5 Nov 2015, Johannesburg


Stakeholder engagement management
PRISA - 10 Nov 2015 to 11 Nov 2015, Pretoria


Township Business Conference and Expo
Moshate Media - 11 Nov 2015 to 13 Nov 2015, Johannesburg


Strategic Deal Reviews workshop
The Dealmaker Company - 12 Nov 2015, Johannesburg


Writing masterclass
Institute for the Advancement of Journalism - 12 Nov 2015 to 13 Nov 2015, Johannesburg


How to market professional services
The Reputation Go-to Guy - 13 Nov 2015, Johannesburg


Upcoming events
MRMW Africa 2015 - 3 Nov 2015 to 5 Nov 2015, Cape Town
The world's most prestigious event focusing on mobile, innovation and high-tech market research is back on November 3-5 in Cape Town! Read more >>

Web writing and SEO
SA Writer's College - 3 Nov 2015, Countrywide | 23 Nov 2015, Countrywide | 30 Nov 2015, Countrywide | 1 Dec 2015, Countrywide | 22 Dec 2015, Countrywide | 29 Dec 2015, Countrywide


Social media and content marketing
PRISA - 3 Nov 2015 to 4 Nov 2015, Johannesburg


Marketing Analytics Conference 2015
Trade Conferences International - 4 Nov 2015 to 5 Nov 2015, Johannesburg


Writing for social media
SA Writer's College - 4 Nov 2015, Countrywide | 18 Nov 2015, Countrywide | 25 Nov 2015, Countrywide | 2 Dec 2015, Countrywide | 23 Dec 2015, Countrywide | 30 Dec 2015, Countrywide


Write for travel magazines
SA Writer's College - 4 Nov 2015, Countrywide | 18 Nov 2015, Countrywide | 25 Nov 2015, Countrywide | 2 Dec 2015, Countrywide | 23 Dec 2015, Countrywide | 30 Dec 2015, Countrywide


Digital marketing and business solution workshop
Mashup Marketing - 4 Nov 2015, Cape Town


Quotes
Aristotle
"First, have a definite, clear practical ideal; a goal, an objective. Second, have the necessary means to achieve your ends; wisdom, money, materials, and methods. Third, adjust all your means to that end."
Henry David Thoreau
"Go confidently in the direction of your dreams. Live the life you have imagined."
Aristotle
"There is only one way to avoid criticism: do nothing, say nothing, and be nothing."
Johann Wolfgang von Goethe
"Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it."
Jim Rohn
"Either you run the day, or the day runs you."

More quotes  Submit a Quote

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Liquorice is one of Africa's leading digital marketing agencies specialising in a range of services from web, mobile, social media, CRM, content creation and search engine marketing.

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Kaya FM Family Day 1 November 2015
Social images from Pendoring 2015
Pendoring 2015 winners
Movember Launch Party 2015
Episode 155: Focus on PR: Trust, Data and Talent with 4 industry experts.
Clinic-in-a-Box wins MyWorld of Tomorrow innovation award

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