Farren's passion for mobile, digital as well as the cloud has led him to his current position at Microsoft.

Farren holds a Master of Business Administration (MBA) degree from the University of South Africa as well as a diploma on the Principles of Brand Building from the Vega school of branding, a LLB degree and a Bachelor of Commerce degree with majors in law and economics.

Farren's career begun as a commercial attorney where he moved on to become a legal advisor for Clover SA. He later moved on to a head of legal risk and compliance role for FNB's mobile and technology division, FNB Connect, where he eventually was promoted to the Head of the Business Unit. Farren was also an executive director and Chairman of the FirstRand company which held the groups telecommunications licences.

Throughout his career, Farren has always been passionate about the internet, mobile, applications and the new age era of the cloud.

Farren is 33, unmarried and enjoys reading, creative writing, playing tennis supporting philanthropic educational initiatives.