Farren Roper

Microsoft global engagement lead for collaboration
Location:South Africa

Profile

Microsoft global engagement lead for collaboration. Farren is also a divisional director for the Schools Division of the Advtech group appointed for his expertise on innovation and technology.

Farren has his roots in technology and applications, having formerly founded his own businesses, run a dynamic internet service provider and taken to market Apps which have topped the South African App stores.
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5 ways AI is changing the workplace

Every now and again, a rising technology comes along and fundamentally changes the way we work. Artificial intelligence, or AI, has been at the forefront of recent discussion...

By Farren Roper 13 Feb 2019

Five productivity hacks for dealing with information overload

We exist in a time where the amount of information being generated exceeds our given capacity to consume and process it. What are the tools and resources that we can leverage to ensure that we cope and are able to be productive?...

By Farren Roper 5 Mar 2018

Collaborate to unlock competitive advantage

How companies can use collaboration tools as innovation hacks...

By Farren Roper 27 Sep 2016

Marketers establishing their professional brand

Tom Peters is famous for saying "All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You..."

By Farren Roper 1 Apr 2016

Top 10 social trends for 2016

At South Africa Social Media Week 2015, we predicted trends on digital platforms such as online storytelling, convergence of traditional media and social media, social psychology and growth of the image networks...

By Farren Roper 1 Feb 2016

How to go from a service provider to a trusted advisor

One of the biggest mind shifts when it comes to managing relationships with customers as a business to business (B2B) company is that the rules of customer engagement have changed...

By Farren Roper 27 Nov 2015

Marketers are the new CEOs

There is a new role being assigned to top marketers in business: the role of the Chief Experience Officer (CEO)...

By Farren Roper 16 Nov 2015

How to personalise your marketing at scale

A lot has been said about customer experience and its importance cannot be over emphasised in creating customer loyalty...

By Farren Roper 26 Oct 2015

The opportunities and challenges with the 'consumerisation of things'

With the proliferation of the internet, a lot has been written about the information economy...

By Farren Roper 23 Sep 2015

Marrying new-age and traditional marketing skills

The principles of marketing have fundamentally changed over the last decade and we continue to see the change year on year...

By Farren Roper 22 May 2015

New age marketing in the era of the cloud

Great marketing no longer starts with an 'aha moment' in a boardroom or within the agency. It now starts with the customer...

By Farren Roper 9 Oct 2014

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