Every now and again, a rising technology comes along and fundamentally changes the way we work. Artificial intelligence, or AI, has been at the forefront of recent discussion...
Farren Roper 13 Feb 2019
We exist in a time where the amount of information being generated exceeds our given capacity to consume and process it. What are the tools and resources that we can leverage to ensure that we cope and are able to be productive?...
Farren Roper 5 Mar 2018
How companies can use collaboration tools as innovation hacks...
Farren Roper 27 Sep 2016
Tom Peters is famous for saying "All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You..."
Farren Roper 1 Apr 2016
At South Africa Social Media Week 2015, we predicted trends on digital platforms such as online storytelling, convergence of traditional media and social media, social psychology and growth of the image networks...
Farren Roper 1 Feb 2016
One of the biggest mind shifts when it comes to managing relationships with customers as a business to business (B2B) company is that the rules of customer engagement have changed...
Farren Roper 27 Nov 2015
There is a new role being assigned to top marketers in business: the role of the Chief Experience Officer (CEO)...
Farren Roper 16 Nov 2015
A lot has been said about customer experience and its importance cannot be over emphasised in creating customer loyalty...
Farren Roper 26 Oct 2015
With the proliferation of the internet, a lot has been written about the information economy...
Farren Roper 23 Sep 2015
The principles of marketing have fundamentally changed over the last decade and we continue to see the change year on year...
Farren Roper 22 May 2015
Great marketing no longer starts with an 'aha moment' in a boardroom or within the agency. It now starts with the customer...
Farren Roper 9 Oct 2014
