Continuous learning is the key to success, as is curiosity and a desire to understand the industry you are working in:
s Ingrid Lotze, the next PRISA President says: "I would say to young public relations professionals entering the industry now, 'Your time is now!' Take your intuitive knowledge of technology and apply it to communication, harness your enthusiasm and don't let the old fogies shoot your creative thinking down. You've got the chance to make an impact on our world from within the communication industry - go for it!"
In a handy infographic, Kajsa Claude, head of client services at Ogilvy Public Relations has shared her top 10 tips for a successful PR career from her years of experience in the industry. She emphasises humility, generosity and professionalism in all dealings with clients, your team and the media.