Fresh-baked pack for Sasko

Upgrading a much loved and recognised household brand is not easy but it's the type of challenge packaging specialists Just Design relish and recently undertook with SA's No. 1 bread brand - Sasko.

click to enlarge

The evolutionary approach balanced the need to modernise the pack creating a cleaner, fresher look and feel whilst not losing its visual equity and consumer recognition. To do this Just Design looked at the brands key design elements in turn and sympathetically refined them, from the logo through to the brand's distinctive background pattern and the introduction of the product benefit onto the side panels of the pack - a unique and dynamic design innovation that is a first for bread packaging in SA.

Combining the above with a revised and strengthened architecture has resulted in a pack that is immediately recognisable on shelf as Sasko, but much improved.

New packs launched across the country in September.

click to enlarge

About Sasko
Sasko bread has proudly stood for trusted nutrition since the first loaf was baked in 1930. They use the most advanced machinery and techniques to make their bread the best, and a dedicated research and development department keeps them at the forefront of baking. The finest ingredients are milled, combined and baked at a national network of mills and bakeries; so you can thoroughly enjoy locally baked, great quality breads every day.

About Just Design
For fifteen years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design partners for many blue-chip clients and global brands, and are one of the top packaging design agencies in South Africa.