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Marketing & Media South Africa

Top company and news stories 27 August 2018

  • K-word user: social media pariah, may escape prosecution
  • Andy Walker of Memeburn adds #AdamCatzavelos challenge is a meme
  • I interview Pepe Marais on his Growing Greatness book launch
  • Jessica Tennant interviews #Loeries2018 Grand Prix winners:
  • M&C Saatchi Abel on Nando's '#rightmyname'; and
  • King James Group on 2-Minute Shower Songs
  • An advertising code of conduct for social media is being drafted
  • Media Inflation Watch 2018 Jan-Mar data is released
  • Our August #WomensMonth coverage continues:
  • Keshia Patchiappen shares a history of women in advertising
  • I report back on the inclusive, unstoppable power of SheSays
  • In #FairnessFirst, find out why the Future Females celebrate failure
  • Tennant chats to latest #Newsmaker, FCB Durban MD Clive McMurray
  • In #StartupStory, Juanita Pienaar explains why Sum of 21 addresses transformation, skills development
  • Pienaar also shares key outtakes from #TheGathering on the business of the media
  • Mike Saunders explains social media strategies beyond content plans
  • Tom Jackson reports on Africa transitioning towards the on-demand, gig economy
  • Keenan Bouwer says agencies and brands are battling for the market
  • Bogosi Motshegwa shares a conversation about the role of strategists in ad agencies
  • I also went #BehindtheSelfie with Trish Taylor, CEO for Primedia Broadcasting Western Cape

  • Leigh Andrews
    Editor-in-Chief: Marketing & Media SA


    Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


    BizTop stories
    K-word user is a social media pariah, but he may escape prosecution
    Social media exploded this week when a video of Johannesburg businessman, Adam Catzavelos, using the 'K-word' on a beach in Greece went viral...read
    The Future Females founding members.
    #FairnessFirst: The power of celebrating your failure and success

    Leigh Andrews

    Speakers at Future Females' August 2018 monthly event all spoke on 'how to fail successfully' and why entrepreneurs benefit when embracing things not going quite to plan...read
    Africa is transitioning towards the on-demand economy
    Africa is transitioning towards the on-demand economy

    Tom Jackson

    The African continent is gradually transitioning towards the gig economy, as early-stage entrepreneurs and funders increasingly favour on-demand services...read
    Pepe Marais and Growing Greatness.
    "Just start now and be creative" - Pepe Marais on Growing Greatness

    Leigh Andrews

    Pepe Marais is already a creative inspiration to many, so his recently published book, Growing Greatness, is sure to be well-received...read
    Women's Month
    #WomensMonth: How Shirley Zinn swims upstream

    Nicci Botha

    Shirley Zinn's is a Cinderella story. A tale of a tenacious woman, who rose above the poverty of the Cape Flats to ivy-league lecture halls and the boardrooms of some of South Africa's biggest enterprises... read
    Celebrating women of worth

    Jainita Khatri

    National Women's Day in August gives us the opportunity to celebrate strong and worthy women. In this article, Jainita Khatri looks at outstanding women from diverse backgrounds that share characteristics which make them inspiring leaders. read
    A history of women in advertising

    Keshia Patchiappen

    In a highly transformative and evolving industry, the South African advertising landscape is not as representative as one would expect from such a progressive and diverse nation... read
    Q&A with bartender incentive programme winner Nkuli Khanyile
    The House of Rémy Martin has launched a competition that culminates in Cognac, France where some of the world's best bartenders go head to head for the title of Best Bartender at the Rémy Martin Bartender Talent Academy... read
    #WomensMonth: Be part of the solution, not the problem

    Juanita Pienaar

    Executive head of marketing for Vox Telecom, Vera Romano comments on female representation in the telecommunications industry, the obstacles women face in the workplace and the female role models that inspire her to dig deep and to reach for the stars... read
    #WomensMonth: Women need to support each other in the workplace

    Lauren Hartzenberg

    As the head of consumer experiences at Pernod Ricard South Africa, Elizabeth Lee Ming's role involves optimising customer-centricity across some of the leading brands in the premium spirits category... read
    #WomensMonth: Be brave, be bold, don't let anyone push you around

    Leigh Andrews

    Kathryn Main is a single mom of three boys, former sales manager of Sawubona magazine, and founder of Mainmultimedia and Money Savvy Kids (MSK). She explains why working for herself was not an option but a necessity, her personal financial education journey and why she doesn't want the next generation to go through what she went through... read
    #WomensMonth: Changing female demographics in aviation

    Evan-Lee Courie

    Nandi Mbele has been a pilot since 2009 and joined Mango Airlines six years ago. She shares with us her story of becoming a pilot... read
    #WomensMonth: "Change will not happen unless we drive it ourselves" - Nicolette Scheepers

    Jessica Tennant

    Here, Ster-Kinekor's chief of content Nicolette Scheepers shares some of the challenges she's faced as a woman working in the film industry, some of the specific challenges females face in the workplace in general and advice in overcoming these... read
    #WomensMonth: Women must explore the future of tech

    Evan-Lee Courie

    "My love for tech was an intuitive need, which was so loud that I couldn't ignore it", says Siphindokuhle Mazibuko, senior service delivery manager at Mimecast SA... read
    #WomensMonth: Tough trading environment calls for supply chain innovation

    Evan-Lee Courie

    Linda Reddy, supply chain director for Nando's IMEA, shares some insights into being a dynamic businesswoman... read
    #WomensMonth: The inclusive, unstoppable power of SheSays

    Leigh Andrews

    SheSays is all about having each other's backs and listening to each other. Here's how the local Cape Town chapter is set to snowball its efforts... read
    #WomensMonth: Challenging stereotypes, Q&A with artist Billie Zangewa

    Ruth Cooper

    Malawian-born yet Joburg-residing Billie Zangewa is the featured artist for the upcoming FNB Joburg Art Fair, which will be held at the Sandton Convention Centre in Johannesburg from 6-9 September 2018. read
    #WomensMonth: Shaking up the hallowed halls of academia in pink

    Nicci Botha

    Barely two months into the job, and University of Cape Town (UCT) Vice Chancellor, Professor Mamokgathi Phakeng, looks primed to knock the colonial stuffiness out of the venerable institution and introduce a new school (pun intended) of academic thinking... read
    Tumi Voster successfully hosts first GRL PWR Series event
     read
    Design Indaba
    #DesignIndaba2019: Dong-Ping Wong announced as speaker

    Juanita Pienaar

    Dong-Ping Wong, founder and director of Food, a design firm based in New York, has been announced as one of the speakers at the 2019 Design Indaba... read
    Marketing & Media
    See your brand blossom on Bizcommunity

    Issued By Bizcommunity.com

    This September, give your brand the space to bear fruit and blossom on Bizcommunity - the biggest multi-industry content distribution specialists in Africa... read
    Advertising
    What do you want creativity to do?

    Damon Stapleton

    "What can creativity do?" Last week, I was asked this simple question. I have been asked this four-word puzzle a few times in my career. It is a strange question... read
    A conversation about strategy, ad agencies and the role of strategists inside ad agencies

    Bogosi Motshegwa

    It all started with a post on LinkedIn where I was sharing my opinion on the role of strategy in ad agencies, and a conversation between myself and Gidon Orelowitz ensued... read
    #OrchidsandOnions: You're not a witness - you're also a bully: How the W Cape government tackles a pressing problem...

    Brendan Seery

    The Western Cape government has run some interesting marketing campaigns over the past few years, aimed at changing social behaviour... read
    Geneway breaks DNA down to ABC in clever new television campaign

    Issued By Jenny Griesel Communications

    Genetic testing company Geneway has launched a series of clever television advertisements which will soon launch on television and online... read
    Net#work BBDO restructures its leadership
    A trading platform that is set to 'revolutionise the OOH industry'
     read
    Attention art directors and copywriters, the Creative Challenge is open for entries
     read
    Most users won't mind ads, if they are relevant, timely and of good quality!

    Daan Du Toit

    Issued By Mark1

    Subaru Southern Africa proves its brand values in the making of gruelling new TV commercial

    Issued By G&G Digital

    Sasko celebrates heritage month with Mzansi bread

    Issued By The Jupiter Drawing Room Cape Town

    Cinemark introduces hologram advertising to South Africa
     read
    Financial Mail AdFocus Awards submission deadline extended
    Branding
    Why lipstick matters... to businesses

    Abigail Sizaliyo

    Branding, just like lipstick, is not purely cosmetic. As a key manifestation of a brand's identity, colour has the power to serve as a vital cue to consumers... read
    CRM, CX, UX
    Unsilo.me is simplifying the way your business works

    Issued By Yreeka

    The path to sustainable growth is customer acquisition (Part 2)

    Tyron Sharnock

    This is a continuation of Tyron Sharnock's article on customer loyalty and how it has long been regarded as a critical component to building a brand with traditional models focusing on loyalty metrics such as customer retention and repurchase... read
    Digital
    Remarketing 102: Why you should care about it...

    JG Bezuidenhout

    Part two of the series on remarketing - one of the best and easiest routes to boosting conversion rates and driving sales... read
    Three keys to successful digital content that influences buying decisions

    Issued By Moving Tactics

    Direct Marketing
    Sweet summertime is always the best of what might be

    Issued By AutoReach

    Education
    #StartupStory: Sum of 21 addresses transformation, skills development

    Juanita Pienaar

    A closer look at Sum of 21 Academy, a creative agency that offers a 12-month training platform to young, previously disadvantaged creatives and communicators who already have a tertiary qualification and want to enter the creative industry... read
    Events & Conferencing
    Learning from negative event feedback

    Issued By Worx Group

    #Newsmaker: Clive McMurray recognised for outstanding event management

    Jessica Tennant

    Earlier this month, FCB Durban MD Clive McMurray was awarded the Outstanding Event Management Award at the GLS Excellence Awards in Chicago, where he was recognised for his exceptional organisation of the annual Global Leadership Summit at Kloof Harvest Church... read
    How mobile, the internet has changed Africa's truth
    Pamro kicks off next week with presentations featuring how mobile and the internet have changed Africa's marketing research landscape... read
    What to expect at Johannesburg Arts Alive 2018
    The 26th annual Johannesburg Arts Alive Festival will include several different events at a range of venues across Johannesburg from 2 September-24 September 2018... read
    City of Johannesburg to host 2019 SA Brand Summit
    Following a detailed bidding process to choose the host city for the South Africa Brand Summit & Awards, the City of Johannesburg and Gauteng Province have been confirmed as the host destination... read
    What's on at the 2018 Fak'ugesi Fest
    The 2018 Fak'ugesi African Digital Innovation is on at the Tshimologong Precinct in Johannesburg from 18 August-29 September 2018. This year's theme of 'Tap Your Afro Source Code' is a celebration of technology, creativity, and innovation from across the African continent... read
    Speaker management 101

    Issued By Worx Group

    Exhibitions
    This year's Cape Town HOMEMAKERS Expo is all about beautiful ideas for real homes

    Issued By HOMEMAKERS

    Magazines
    Marie Claire September issue to introduce 2018 #DearBody New Naked campaign
     read
    From Handcuffs to Cufflinks, a new educational and awareness platform
     read
    Marketing
    Agencies and brands: Battle for the market

    Keenan Bouwer

    Brand clutter is fast becoming the biggest challenge and barrier to revenue for many businesses both locally and internationally... read
    Introducing... #MarketingFridays

    Jessica Tennant

    This serves as an intro from our side on what Marketing Fridays is about and to let you know that founder and host Nyiko Chauke will be submitting weekly videos talking through some of the issues marketers face on a daily basis... read
    The importance of paper and print to nudging

    Philani Shandu

    Issued By Blue Apple

    SPARK Media once again hosts international marketing scientist!

    Issued By SPARK Media

    DNA Brand Architects adds marketing muscle to team of AllStars

    Issued By DNA Brand Architects

    Media
    #TheGathering: The business of the media

    Juanita Pienaar

    Daily Maverick associate editor Ferial Haffajee was joined by Ann Crotty, Mzwanele Manyi and Steven Nathan on stage at The Gathering: Media Edition at the CTICC on Wednesday, 15 August to discuss the business of the media... read
    Galliova Awards announces new media categories and new judges
    New media categories and new judges have been announced for 29th annual Galliova Awards... read
    Black Business Council calls for media diversity, competition acceleration in SA
     read
    Newspapers
    What's in a (cross)word?

    Werner Theron

    Newspaper readers don't like change. Especially if that change means the loss of their beloved crossword... read
    Online Media
    Leveraging strategic partnerships to move from bricks to clicks

    Jaqueline van Eeden

    To mirror the success of newer, online stores, large retailers are looking to modernise by establishing parallel online presences... read
    OOH
    Tractor Outdoor expands their digital network nationally

    Issued By Tractor Outdoor

    PR & Communications
    Memoirs of a media veteran

    Sam Swaine

    My PR journey began bang-on 20-years ago, I'm unsure if the scales tip at 'experienced' or 'plain old'... read
    Protect your reputation before it is attacked

    Chris Moerdyk

    Issued By Chris Moerdyk

    Research
    Latest Warc trends report shifts focus to online video advertising
    The rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks... read
    Is online delivery helping to sustain SA's fast food industry?

    Issued By Insight Survey

    Media Inflation Watch 2018 Jan-Mar data released
    The Media Manager Online has been updated with new Inflation Watch data and it now provides a first look at 2018... read
    Social Media
    Too soon, South Africa? #AdamCatzavelos challenge is already a meme

    Andy Walker

    Adam Catzavelos, the South African whose racial slur-loaded video found its way onto Twitter, is already a meme... read
    Social media strategies beyond content plans: Nurture advocacy

    Mike Saunders

    Building advocacy has always been a priority for brands in the past, and today is no different. Brands engage social media influencers to become brand ambassadors or to help distribute content to a wider audience... read
    Advertising code of conduct for social media being drafted
    SA advertising industry bodies are drafting an Advertising Code of Practice Social Media guidelines... read
    Kickass influencer marketing

    Michelle Marais

    Issued By R-Squared Digital SA

    The #hashtag turns 11
    Sponsorship
    Absa Premiership wins Campaign of the Year at the Sport Industry Awards

    Issued By Playmakers

    Streaming
    Netflix is now showing ads between episodes to some users

    Andy Walker

    Netflix is now showing unskippable advertisements of its other content between episodes, the company confirmed this weekend... read
    Behind the Selfie
    #BehindtheSelfie with...Trish Taylor

    Leigh Andrews

    This women's month, we go behind the selfie with Trish Taylor, CEO for Primedia Broadcasting Western Cape... read
    Loeries Creative Week Durban
    Howard Audio kills two birds with one trumpet!

    Issued By Howard Audio

    M&C Saatchi Abel turns on the heat at Loeries 2018!

    Issued By M&C Saatchi Abel

    #Loeries2018: Alistair King on winning a Grand Prix for '2-Minute Shower Songs'

    Jessica Tennant

    King James Group took home a Grand Prix for Sanlam's '2-Minute Shower Songs' in the digital and interactive communication category at this year's Loerie Awards, which took place on Friday, 17 August and Sunday, 18 August at the ICC in Durban... read
    #Loeries2018: Gordon Ray on winning a Grand Prix for Nando's '#rightmyname'

    Jessica Tennant

    M&C Saatchi Abel took home a Grand Prix for Nando's '#rightmyname' in the print communication category for tactical use of newspaper at this year's Loerie Awards, which took place on Friday, 17 August and Sunday, 18 August at the ICC in Durban... read
    Vega students walk away with eight Loeries at the 2018 awards

    Issued By Vega School

    Joe Public tops the tables as Loeries Agency of the Year

    Issued By Joe Public United

    Ogilvy wins Loeries 2018 in marathon style

    Issued By Ogilvy & Mather

    International
    A South African's guide to moving to and making it in Malta: How to steal a million

    Marcus 'The Maltese Falcon' Brewster

    Tender fraud and corruption are probably endemic throughout the world but a case has recently been unearthed in Malta that is so diabolically clever, so deviously contrived that it makes the various SAA, SABC, SANRAL and other cadre-deployment shenanigans seem blunt and clunky in comparison... read
    Business
    A sea of data - but not a drop to drink

    Adriana Marais

    Life as we know it requires water to survive... read
    Exports councils vital to stimulate economic transformation
    Export councils are key drivers for South Africa's economic transformation and they should be supported and prioritised... read
    The digital divide - where are we now?

    Keith Matthews

    It might seem like humanity has now bridged the digital divide... read
    SA business to be showcased at Mozambique's annual FACIM trade show
    The Department of Trade and Industry (the dti) will be hosting a South African Pavilion that will showcase goods and services from 23 local companies at the 54th annual Feira International de Maputo (FACIM) trade show. read
    Why online marketplaces can be catalysts for SME growth
    In the modern business environment, one of the biggest make-or-break factors for small to medium-sized companies is creating and maintaining a strong online presence... read
    PepsiCo to buy SodaStream for $3.2bn
    Snacking and beverage giant PepsiCo has agreed to acquire countertop carbonated water machine maker SodaStream International Ltd for $3.2 billion... read
    Quotes
    Ella Woodward
    "When life gives you Monday, dip it in glitter and sparkle all day."
    Pablo Neruda
    "You can cut all the flowers but you cannot keep spring from coming."
    Park Chan-wook
    "Whether it's trivial or important, every choice has a moral aspect to it to a certain degree."
    Walt Disney
    "You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality."
    Stephen Covey
    "Every human has four endowments - self awareness, conscience, independent will and creative imagination. These give us the ultimate human freedom... The power to choose, to respond, to change."

    More quotes  Submit a Quote
    New business
    • Hello Conversations appoints Special Effects Media - more info
    • Clockwork Media appointed as Emirates' communications partner - more info
    • Ritual Gym appoints Tribeca Public Relations - more info

    More accounts  Submit a New account
    New appointments
    • Heineken appoints new marketing director - more info
    • Montecasino appoints new property manager - more info

    More people  Submit a Person
    Jobs offered
    Social Media Community Coordinator - Durban
    The search is on for a dynamic social media and community coordinator to join Expand a Sign's growing team in Durban! Read more >>

    Content Producer - Cape Town
    The Two Oceans Marathon, is seeking a creative and innovative content producer to drive Tom's content strategy, drive Tom's brand story, create content for Tom's communications platforms. Read more >>

    Customer Experience Manager - Cape Town
    Two Oceans Marathon is in search of a customer experience manager with relevant skills and experience in CRM, CEX, database management, customer service management, online event ticketing and entries management. Read more >>

    Account Manager - Sandton
    CubeZoo is a digital/creative/brand specialist agency. Looking for a medium weight account manager to join our close-knit team and help us continue to deliver award-winning work. Read more >>

    Conference Producer - Sandton
    Fast-paced B2B media and events company is seeking an experienced conference producer to deliver industry-leading commercial conferences within the information technology sector. Read more >>

    Twitter
    Flexsin
    @Flexsin
    These tips on corporate identity and branding design principles will help your brand be instantly recognizable amon... https://t.co/grfD5fBufb
    socialmedia2day
    @socialmedia2day
    Are you covering all bases with your website? #digitalmarketing https://t.co/fu97XUV0U7
    FastCompany
    More tweets  Follow

    New events to diarise
    Social media marketing online short course - 27 Aug 2018 to 28 Oct 2018, Cape Town
    The course will give you a practical understanding of the latest in social media platforms, advertising, best practices, tactics and strategies that you can immediately implement. Read more >>


    Digital content and copywriting online short course - 27 Aug 2018 to 4 Nov 2018, Cape Town
    The 10-week digital content and copywriting course covers the strategic copywriting and content creation skills necessary to plan, create and implement an effective digital content strategy. Read more >>


    Digital marketing online short course - 3 Sep 2018 to 11 Nov 2018, Countrywide
    This 10-week online course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content. Read more >>


    Marketing strategy online short course - 17 Sep 2018 to 25 Nov 2018, Cape Town
    The course is designed to equip you with all the strategic skills you need to compile, plan, measure and optimise a comprehensive marketing strategy for your business. Read more >>


    Election reporting
    Institute for the Advancement of Journalism - 11 Sep 2018 to 12 Sep 2018, Johannesburg

    Creative Writing Course - Cape Town
    All About Writing - 1 Oct 2018 to 26 Nov 2018, Cape Town

    Creative Saturday
    All About Writing - 6 Oct 2018, Cape Town

    Essentials of next newsroom management course
    Rhodes University, Sol Plaatje Institute For Media - 5 Nov 2018 to 9 Nov 2018, Johannesburg

    Principles of layout and design
    PRISA - 28 Aug 2018 to 29 Aug 2018, Johannesburg

    Presentation skills
    PRISA - 30 Aug 2018 to 31 Aug 2018, Randburg

    Mastering photography short course
    Vega School - 1 Sep 2018 to 20 Oct 2018, Durban | 15 Sep 2018 to 3 Nov 2018, Cape Town | 15 Sep 2018 to 3 Nov 2018, Pretoria | 20 Oct 2018 to 8 Dec 2018, Johannesburg

    One Screen Short Film Festival is open for entries
     read
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