Too soon, South Africa? #AdamCatzavelos challenge is already a meme

Adam Catzavelos, the South African whose racial slur-loaded video found its way onto Twitter, is already a meme.

23 Aug 2018

Too soon, South Africa? #AdamCatzavelos challenge is already a meme

In said viral video which appeared on the social network on Tuesday, Catzavelos gives his viewers a brief weather report from an exotic beach, adding that there’s not “one k***** insight”.Political parties and prominent social media users soon laid into Catzavelos, with the EFF, in particular, laying a case against him. But it seems that some South Africans are finding a more inventive and immediate way to respond to his comments.

The hashtag #AdamCatzavelosChallenge briefly trended on Twitter in South Africa on Wednesday afternoon, and with it introduced a new video meme format.

The “challenge” sees participants providing their own weather reports, mocking Catzavelos’s video.

Some clips have already amassed more than 10,000 views.

�� I couldn't help it. I'm done with Hadidas.��#AdamCatzavelos #AdamCatzavelosChallenge pic.twitter.com/WhhrjnD0Ho
— The Eazy-Ed�� (@eazyed47) August 22, 2018

Ginger Love�� find us @ginger_wellness#AdamCatzavelosChallenge #AdamCatzavelos pic.twitter.com/hpcGGdff4H
— Simone'simmy Klaasen (@simmy043) August 22, 2018

Let me give you guys a quick weather forecast here #AdamCatzavelosChallenge pic.twitter.com/HQmC8q2l5r
— Tats Nkonzo (@TatsNkonzo) August 22, 2018

University students fully embraced the video format too and the lack of lecturers in particular.

#AdamCatzavelos video#AdamCatzavelosChallenge #racismmustfall pic.twitter.com/T0qNmCtSh1
— AmbassadorGath (@moyogathel) August 22, 2018

#AdamCatzavelosChallenge
My friend and i just couldn't miss out... pic.twitter.com/tqSWR5NDC9
— Kwanele (@Kwan3l3_N3l3) August 22, 2018

Commuters too are uploading their clips of empty trains (a definite rarity in Cape Town at least).

#AdamCatzavelosChallenge #capemetro pic.twitter.com/2nNxSrJsys
— I.G.Bruzado (@bruzado23) August 22, 2018

Comedian David Kau also joined in, with his video featuring not “one f****** car guard”. The video also received a RT from DJ Fresh to boot.

Just another day in South Africa �� Have a better day today�� #AdamCatzavelos #AdamCatzavelosChallenge #SouthAfrica #�� #Racism pic.twitter.com/zTe52SzZhI
— DavidKau (@davidkau1) August 22, 2018

It’s debatable that users should not make light of the seriousness of the video’s prejudice, however, it’s also debatable that mocking the original video is a direct response to the racism presented within it.

Nevertheless, some users questioned the challenge as a valid response format.

Not everything has to be a challenge.. �� wow stop #AdamCatzavelosChallenge
— Karyn Full Cream (@KareinMayo) August 22, 2018

You got to love SA every thing is a challenge, but I'm concerned, will it still be a challenge if a guy rapes a woman and post a vid? #AdamCatzavelosChallenge pic.twitter.com/nqjAj7Pq7L
— HUNT DREAMS (@DREAM_DONATER) August 22, 2018

However, you feel, it’s clear that the fledgeling meme’s showing no signs of slowing down, at least for the remainder of the week.

About Andy Walker

Camper by day, run-and-gunner by night, Andy is editor at Memeburn and prefers his toast like his coffee -- dark and crunchy. Specialising in spotting the next big Instagram cat star, Andy also dabbles in smartphone and game reviews over on Gearburn.