Bringing home a total of eight Gold Loeries is a fantastic validation of the agency’s ability to deliver creative excellence. These accolades, along with the coveted Agency of the Year award, are the result of Joe Public United’s constant drive to do better than their best, and then better still, year after year. And as 2018 marks the group’s 20th birthday, winning this title for the first time makes it an especially historic moment.

Add to this the irrefutable evidence that award-winning creativity is a lot more effective in growing brands and businesses, and receiving these accolades becomes even more satisfying. As Joe Public United exists to grow its people, clients and country, these awards prove that we are indeed living our purpose.

If there’s any remaining doubt about just how seriously the agency takes its Growthⁿ philosophy – the arrival of its ‘One Stride at a Time’ team on the DStv Seminar of Creativity stage, after completing a 700km journey to Loeries on foot to raise funds for Joe Public’s One School at a Time initiative, is all the proof anyone could ask for.

To achieve this, 42 runners set off from Joe Public’s doors on Tuesday, 14 August, and handed over their collective kilometres to the core long-distance team of 11, who then ran the remaining distance to the ICC in Durban on Friday, 17 August, to be greeted by some of the country’s top creatives, marketers and international speakers.

For Joe Public United, this year’s Loeries therefore represented a landmark triumph over every kind of blood, sweat and tears along its constant and uncompromising Growth journey: arriving on foot to shine a light on the One School at a Time cause, and leaving with a fleet of Gold Loeries, plus the coveted Agency of the Year title.

It is undeniable that awards are more than just mere creative accolades. They are evidence of the calibre of creative business solutions that Joe Public United offers its clients. Our success at this year’s Loeries Awards is dedicated to the clients we have partnered with, who are willing to pursue creative excellence and who recognise it as the key to the growth of their brands. And not least, it’s a tribute to our people’s relentless pursuit of excellence in the growth of their craft.

Awards table below:

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