Viewership | Bizcommunity

Viewership | Bizcommunity

News

Kelvin Watt, chairperson of Nielsen Sports SA, looks at why the Comrades Marathon’s 2026 YouTube broadcast may prove to be a turning point for live sport (Image supplied)

Streaming

EXCLUSIVE | Comrades 2026: When YouTube becomes TV

Kelvin Watt 18 Jun 2026

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

Research

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

Issued by BrandMapp 26 May 2026

Media

Social media overtakes TV as Kenya’s top news source

5 May 2026

The hidden bill – how piracy is draining South Africa’s creative economy

Film & Cinematography

The hidden bill – how piracy is draining South Africa’s creative economy

Issued by MultiChoice 28 Apr 2026

Women In Sports Africa is rewriting the rules for African sports media

Sport

Women In Sports Africa is rewriting the rules for African sports media

10 Apr 2026

Dumisa positions itself as a key platform for faith-based audiences this Easter

TV

Dumisa positions itself as a key platform for faith-based audiences this Easter

Issued by Urban Brew Studios 23 Mar 2026

Western Province Cricket aims to redefine the sports sponsorship market for 2026/27 season

Sport

Western Province Cricket aims to redefine the sports sponsorship market for 2026/27 season

18 Mar 2026

Movie Room strengthens its position as Africa’s 24-hour movie destination

TV

Movie Room strengthens its position as Africa’s 24-hour movie destination

Issued by The Rooms Network 5 Mar 2026

The French Connection: JBX Talks explores Africa-France film collaboration at Joburg Film Festival

Film & Cinematography

The French Connection: JBX Talks explores Africa-France film collaboration at Joburg Film Festival

Issued by MultiChoice 25 Feb 2026

Urban Brew Studios earns 2 Safta nominations, reinforcing the value of locally resonant content

TV

Urban Brew Studios earns 2 Safta nominations, reinforcing the value of locally resonant content

Issued by Urban Brew Studios 19 Feb 2026

The NFL Super Bowl’s marketing masterstroke

Marketing

The NFL Super Bowl’s marketing masterstroke

Musa Kalenga, Issued by Brave Group 11 Feb 2026

Skeem Saam shatters soapie records

TV

Skeem Saam shatters soapie records

10 Feb 2026

Next Narrative Africa Fund (NNAF) has partnered with Parrot Analytics to leverage world-class analytics to prove that African narratives are a globally undervalued asset class (Image source: © 123rf )

Media

Study to prove African narratives are a globally undervalued asset

5 Feb 2026

Brett Gelman and Maya Hawke behind the scenes of Stranger Things. (Credit: Atsushi Nishijima/Netflix © 2024)

Streaming

Stranger Things extends record run as all 5 seasons dominate Netflix Top 10

29 Dec 2025

Media

Big Tech, AI, and violence: How South African journalism is being tested

Karabo Ledwaba 5 Dec 2025

The gaming industry is facing significant challenges and opportunities as it adapts to a changing landscape (Image source: © 123rf )

Digital

AI drives gaming industry as growth slows

Danette Breitenbach 4 Dec 2025

Why South African thought leaders love the Business Talk podcast

Media

Why South African thought leaders love the Business Talk podcast

Issued by Broad Media 18 Nov 2025

Advertising

Netflix's ad-supported tier hits 190 million viewers

10 Nov 2025

History in the making: What does it mean for women’s rugby in South Africa?

Sponsorship

History in the making: What does it mean for women’s rugby in South Africa?

Issued by Mscsports 17 Sep 2025

Freevision Play debuts in SA: Free streaming with local flair kicks off amid global giants

Telecoms & Networks

Freevision Play debuts in SA: Free streaming with local flair kicks off amid global giants

Issued by SENTECH 19 Sep 2024

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

Local content and sport key for the MultiChoice Group in FY24

TV

Local content and sport key for the MultiChoice Group in FY24

12 Jun 2025

Why MultiChoice is fighting the war on content piracy

TV

Why MultiChoice is fighting the war on content piracy

Issued by MultiChoice 9 Jun 2025

Advertising

Why smart TVs are the new front door for brands

Leslie Adams 14 May 2025

Advertising

Oscars reach unprecedented demand with sold-out ads and A-list sponsors

3 Mar 2025

Albert Makoeng, managing director, influencer division at Nfinity says the rise of creator-led commerce is a profound shift in media consumption (Image supplied)

Media

#BizTrend2025: Nfinity’s Albert Makoeng - The rise of creator-led commerce a profound shift in media consumption

Albert Makoeng 17 Jan 2025

Source: © 123rf Over the last five years, South Africa’s traditional TV viewership (on regulated services) has declined from 38.2 million to 32.5 million, but despite this content consumption remains robust

Media

Content consumption remains robust, despite traditional TV and radio figures down

10 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Advertising

How Netflix reached 70 million active users with its ad-supported model

21 Nov 2024

YouTube is already the dominant steaming content platform, and it doesn't plan on slowing down.

Technology

YouTube is coming for the TV room #AfricaTechFestival

Lindsey Schutters 18 Nov 2024

Primedia Studios bags its first Safta with The Masked Singer South Africa

TV

Primedia Studios bags its first Safta with The Masked Singer South Africa

Issued by Primedia Studios 15 Nov 2024

For advertisers, South African sports fanaticism presents a unique opportunity, as the country’s Ultimate Fighting Championship (UFC) Middleweight champion, Dricus du Plessis proves (Image supplied: Picture: Jeff Bottari/Zuff LLC via Getty)

Sponsorship

Dricus du Plessis a viewer magnet for local sports fans; an advertising opportunity

13 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

#Loeries: How Darth Vader and iconic villians help Publicis Groupe's Tahaab Rais confront creative problems

Loeries Creative Week

#Loeries: How Darth Vader and iconic villians help Publicis Groupe's Tahaab Rais confront creative problems

Karabo Ledwaba 11 Oct 2024

Ogilvy PR scores multiple wins at Prism Awards 2024

Prism Awards

Ogilvy PR scores multiple wins at Prism Awards 2024

Issued by Ogilvy South Africa 2 Oct 2024

MSL celebrates double gold at 2024 Prism Awards

PR & Communications

MSL celebrates double gold at 2024 Prism Awards

Issued by MSL South Africa 1 Oct 2024

The four icons were revealed on Monday. Source: Supplied.

Branding

Siya Kolisi & more: Engen reveals rugby legends as brand ambassadors

10 Sep 2024

Source: © GoodThingsGuy

Research

2024 Nielsen Sports SA Trends: Dricus du Plessis vs Israel Adesanya title defence viewership up 1033%

10 Sep 2024

Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem

Digital

PwC’s 4 key elements for digital campaigns to hit the mark

Charles Stuart 5 Sep 2024

Gen Z is spending less on TVs and buying a handful of devices that can do more things. Source: Tech Daily/Unsplash

Mobile & Apps

Maps finds load shedding accelerated the Gen Z shift to streaming

9 Jul 2024

How to create impactful township marketing campaigns that deliver

Marketing

How to create impactful township marketing campaigns that deliver

Issued by Think Digital 6 May 2024

The dynamic trends shaping Africa in 2024 and its impact on brands for the future

Marketing

The dynamic trends shaping Africa in 2024 and its impact on brands for the future

Roxanne Graber, Issued by Omnicom Media Group 16 Apr 2024