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Billboards | Bizcommunity

News

From billboards to big brands: How Lesedi Mnisi is redefining OOH advertising at Kena Outdoor

Women's Month

From billboards to big brands: How Lesedi Mnisi is redefining OOH advertising at Kena Outdoor

Issued by Kena Outdoor 1 day

Happy new year, Adland!

Cannes Lions

Happy new year, Adland!

Issued by M&C Saatchi Abel 2 days

Pura Beverage's strategic OOH sticker coup in NYC

OOH

Pura Beverage's strategic OOH sticker coup in NYC

11 Aug 2025

Commanding space, crafting impact: Thato Motloung on power moves and purpose in OOH

Women's Month

Commanding space, crafting impact: Thato Motloung on power moves and purpose in OOH

Issued by Kena Outdoor 11 Aug 2025

What do women and billboards have in common?

OOH

What do women and billboards have in common?

Issued by Kena Outdoor 8 Aug 2025

Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns

Direct Marketing

Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns

Issued by Everlytic 30 Jul 2025

Johnnie Walker’s iconic striding man stops walking to encourage men to pause, reflect, and rest during Men’s Mental Health Month (Image supplied)

Advertising

Johnnie Walker’s #Men’sMental Health campaign: Rest. Reset. Keep walking.

29 Jul 2025

Dentsu SSA makes real impact across Africa with One Day for Change 2025

Digital

Dentsu SSA makes real impact across Africa with One Day for Change 2025

Issued by Dentsu 25 Jul 2025

Kena Foundation revitalises Mme Dimpho ECD Centre in honour of Mandela Day

Mandela Month

Kena Foundation revitalises Mme Dimpho ECD Centre in honour of Mandela Day

Issued by Kena Outdoor 22 Jul 2025

The art of impact: How Kena Outdoor reimagined a national icon

OOH

The art of impact: How Kena Outdoor reimagined a national icon

Issued by Kena Outdoor 16 Jul 2025

The finalists were announced on 9 July 2025. Source: Supplied

IAB Bookmarks Awards

All the 2025 Bookmark Awards finalists

9 Jul 2025

Dentsu Zambia turns billboards into backpacks in bold sustainability move

ESG

Dentsu Zambia turns billboards into backpacks in bold sustainability move

Issued by Dentsu 3 Jul 2025

Kena Outdoor amplifies national pride ahead of Mamelodi Sundowns’ World Cup triumph

OOH

Kena Outdoor amplifies national pride ahead of Mamelodi Sundowns’ World Cup triumph

Issued by Kena Outdoor 19 Jun 2025

How South African youth are shaping the future of marketing

Youth Month

How South African youth are shaping the future of marketing

Issued by KLA 18 Jun 2025

Advertising for employment: How youth are marketing themselves like products

Branding

Advertising for employment: How youth are marketing themselves like products

13 Jun 2025

Consumer insights agency KLA reveals the Quarterly Buzz results for Q1 2025

Research

Consumer insights agency KLA reveals the Quarterly Buzz results for Q1 2025

Issued by KLA 10 Jun 2025

The OOH campaign debuted in Cape Town for the South African consumers. Source: Supplied.

OOH

Corona flips the script with Hidden Sunsets OOH campaign

5 Jun 2025

Branding

Dancing in concert: Reimagining brand impact

Tumelo Mphirima, Issued by Motherland OMNi 28 May 2025

Tractor Outdoor strengthens national sales team with two key appointments

OOH

Tractor Outdoor strengthens national sales team with two key appointments

Issued by Tractor Outdoor 23 May 2025

#Exclusive: Audrey Blom to lead Blue Label Media sales as new manager

OOH

#Exclusive: Audrey Blom to lead Blue Label Media sales as new manager

Issued by Blue Label Media 20 May 2025

As SAB turns 130, Boundless was tasked to deliver something meaningful, emotional, and… big

Advertising

As SAB turns 130, Boundless was tasked to deliver something meaningful, emotional, and… big

Issued by Boundless 19 May 2025

Source: © 123rf Media Manager Africa (Pty) Ltd has released the latest Inflation Watch covering the year 2024...

Media

Inflation Watch for 2024: All media rates, performance and MIW Index increase

19 May 2025

Islam Eldessouky. Source: YouTube.

Advertising

#Exclusive: What’s in a name? Islam ElDessouky on Coca‑Cola’s reimagined Share a Coke

Karabo Ledwaba 19 May 2025

Rolling the message forward: The rise of truck advertising in a crowded media landscape

Road Freight & Fleet Management

Rolling the message forward: The rise of truck advertising in a crowded media landscape

Issued by City Logistics 9 May 2025

Forget the winter blues with Switch Energy Drink

FMCG

Forget the winter blues with Switch Energy Drink

Issued by Switch Energy Drink 9 May 2025

The awards were held on Thursday. Source: Supplied.

Advertising

TFG and VML triumph at the Smarties 2025 Awards

9 May 2025

Primedia Outdoor and Johannesburg Road Agency keeping traffic lights on during outages

OOH

Primedia Outdoor and Johannesburg Road Agency keeping traffic lights on during outages

Issued by Primedia Out-of-Home 30 Apr 2025

Research

Family-driven brand loyalty – the power of shared values

Issued by KLA 23 Apr 2025

JCDecaux wins advertising concession at Dr Antonio Agostinho Neto International Airport (Luanda, Angola)

OOH

JCDecaux wins advertising concession at Dr Antonio Agostinho Neto International Airport (Luanda, Angola)

Issued by JCDecaux 16 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

Advertising

All the 2025 Dubai Lynx Awards

14 Apr 2025

Branding

Richfield launches a new brand campaign with lead agency

Issued by So Interactive 2 Apr 2025

Primedia Instore joins Shop!SA as founding member

OOH

Primedia Instore joins Shop!SA as founding member

Issued by Primedia Out-of-Home 27 Mar 2025

Marketing

A new era for community and brand experience: Motherland OMNi partners with Kasie FM

Issued by Motherland OMNi 24 Mar 2025

Advertising

Many cities are banning ads for airlines, SUVs and fossil fuels – and yours could be next

Freddie Daley 14 Mar 2025

The handover occurred in February.

Branding

Controversy erupts over fast food branded desks in school

4 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Naked’s #GetNakedAnywhere campaign has turned an Out of Home (OOH) billboard campaign into a viral TikTok trend, with the top two videos racking up 3.8 million and 3.2 million organic views and total campaign views of nearly 20 million (Image supplied)

Advertising

Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend

27 Feb 2025

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

OOH

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

Issued by Primedia Out-of-Home 24 Feb 2025

The Marketing Achievement Awards has unveiled the 2025 qualifiers (Image supplied)

Marketing

Marketing Achievement Awards unveils 2025 qualifiers

3 Feb 2025

Arik Karani says PR needs to embrace empathetic communication. Source: Instagram.

PR & Communications

#BizTrends2025: Arik Karani on how data, disinformation, and ethics will redefine PR in Africa

Karabo Ledwaba 3 Feb 2025

Image provided.

Artificial Intelligence

VML tackles representation with Africa-focused AI image generator

21 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Advertising

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Danette Breitenbach 10 Dec 2024

Source: Supplied.

Property

Redefine Properties' retail portfolio thrives amid improving conditions

2 Dec 2024

Listen to your inner gwabz! Don’t drink and drive this festive season

FMCG

Listen to your inner gwabz! Don’t drink and drive this festive season

Issued by Heineken Beverages 28 Nov 2024

The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)

Advertising

Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

Danette Breitenbach 27 Nov 2024