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#Newsmaker: Cassandra Wingrove heading up sales at Mickey Llew's Australian office
#Newsmaker: Cassandra Wingrove heading up sales at Mickey Llew's Australian officeArticle

Performance marketing and SEO agency Mickey Llew recently appointed Cassandra Wingrove to lead growth and development at its Australian office...

Jessica Tennant 30 Apr 2021

2021 Bookmarks Awards Jury share insights on state of digital
2021 Bookmarks Awards Jury share insights on state of digitalArticle

In the run up to the 13th annual Bookmarks Awards "Moving the Industry Forward" - powered by the IAB SA - our eight jury chairs have shared their insights into the state of digital today...

Issued by IAB South Africa 28 Apr 2021

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OneDayOnly index unpacks changes in online shopper behaviourArticle

OneDayOnly has released the results of its second ODOmeter, an index the company launched last year to better understand SA's online consumer behaviour...

23 Apr 2021

Machine_ sees 3 top talents selected to judge at the 2021 Bookmarks Awards
Machine_ sees 3 top talents selected to judge at the 2021 Bookmarks AwardsArticle

Machine_ is thrilled to see three of our top talents selected to judge at this year's IAB SA Bookmark Awards...

Issued by Machine_ 23 Apr 2021

#IABInsightSeries: Use of data in digital marketing
#IABInsightSeries: Use of data in digital marketingArticle

The IAB SA is hosting its 25th insight event on Zoom this week Thursday, 22 April, featuring speakers Jade Arenstein, Oliver von Wersch and Aisha Mohamed...

20 Apr 2021

EXCLUSIVE: Conversation Lab wins European luxury villa rental brand
EXCLUSIVE: Conversation Lab wins European luxury villa rental brandArticle

Conversation Lab UK has won the digital account of Mi Casa Tu Casa, a high-end luxury villa rental brand in Europe...

13 Apr 2021

Cookieless world
Cookieless worldArticle

Consumers' personal data is shared between tech companies in the third-party cookie ecosystem over 500 billion times a day. That is changing...

Issued by Wunderman Thompson 13 Apr 2021

13th annual Bookmark Awards - announcement of the 2021 jury chairs and jury panels
13th annual Bookmark Awards - announcement of the 2021 jury chairs and jury panelsArticle

In the run up to the 13th annual Bookmarks Awards, the IAB SA has announced the 2021 jury panels and their respective chairs...

Issued by IAB South Africa 13 Apr 2021

Performance marketing explained - 3 free e-books
Performance marketing explained - 3 free e-booksArticle

What is digital performance marketing? Why should a business owner care?..

Simon Lloyd, Issued by Algorithm Agency 23 Mar 2021

iProspect launches as a new agency in South Africa and globally
iProspect launches as a new agency in South Africa and globallyArticle

Spearheading a new era of performance-driven brand building, the new agency reveals its digital-first global proposition, evolved capabilities and a brand-new identity...

Issued by Dentsu 19 Mar 2021

Entries for the 13th Annual Bookmark Awards are open
Entries for the 13th Annual Bookmark Awards are openArticle

The 2021 IAB SA Bookmark Awards are open for entries. The online entry platform is live and accessible here, offering an easy and simplified way to enter...

Issued by IAB South Africa 16 Mar 2021

SA budget: It's time to disrupt the status quo
SA budget: It's time to disrupt the status quoArticle

It's at a time like this, when true disruptive forces can come to the fore to drive change, offer hope and brighten lives, writes TBWA\ SA group CEO Luca Gallarelli...

Luca Gallarelli, Issued by TBWA 2 Mar 2021

Adclick Africa helps South African SMEs comply with the PoPI Act before deadline
Adclick Africa helps South African SMEs comply with the PoPI Act before deadlineArticle

As we continue with 2021 the one date businesses and marketers need to keep top-of-mind is the PoPI Act deadline...

Issued by 356 Oak Holdings 26 Feb 2021

From 'meh' to 'yeah!' - the science of storytelling
From 'meh' to 'yeah!' - the science of storytellingArticle

Yaw Dwomoh, managing director of Idea Hive, shares why it is important that we share our brand purpose through a story...

Yaw Dwomoh 26 Feb 2021

How can technology revive the travel industry?
How can technology revive the travel industry?Article

The industry now has a unique opportunity to reevaluate, restrategise, and create robust structures better suited to roll with the pandemic punches...

Greg Cooke 15 Feb 2021

Adclick website launch 2021
Adclick website launch 2021Article

Adclick Africa, one of South Africa's leading performance marketing agencies launches its new website in 2021...

Issued by 356 Oak Holdings 12 Feb 2021

Musa Kalenga presents "New ways for New Days" at #BizTrends2021 online
Musa Kalenga presents "New ways for New Days" at #BizTrends2021 onlineArticle

Musa Kalenga was one of eight speakers at the BizTrends2021 online event "Towards New Norths & New Narratives" on Thursday, 28 January 2021...

Evan-Lee Courie 25 Jan 2021

Digital Optimization partners with GWI to drive local and regional growth
Digital Optimization partners with GWI to drive local and regional growthArticle

Digital Optimization and GlobalWebIndex (GWI), the leading target audience company, announced their strategic partnership to drive performance and growth...

Issued by Digital Optimization 18 Nov 2020

Writing for SEO - Content is king; SEO is the kingdom
Writing for SEO - Content is king; SEO is the kingdomArticle

An intrepid writer entering the world of digital performance marketing undergoes a transformation. As a content writer or copywriter, you are no longer only writing for readers (aka a target audience), you are also writing for Google...

Issued by GMU Online 27 Oct 2020

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Aligning marketers and strategists behind a common language for measurementArticle

David Alves, business director at Acceleration writes that marketing managers and strategists often lack a shared understanding of exactly what they are measuring. This leads to a disconnect within different siloes in the business or between the business and its agencies and consulting providers...

David Alves 9 Oct 2020

Cape Times editor Siyavuya Mzantsi.
SA's Siyavuya Mzantsi, Africa grand prize winner at Inma's "30 Under 30" awardsArticle

Cape Times editor Siyavuya Mzantsi has been announced as the Africa grand prize winner and one of the winners in the Leadership category at the International News Media Association's 30 Under 30 Awards...

18 Sep 2020

Key insights from Hillel Chemel, head of paid media and insights at Ole!Connect
Key insights from Hillel Chemel, head of paid media and insights at Ole!ConnectArticle

Read our interview with Hillel Chemel, the head of paid media and Insights Ole!Connect...

Issued by Ole!Connect 12 Aug 2020

8 golden rules for brands to win in a recession
8 golden rules for brands to win in a recessionArticle

Wunderman Thompson published a guide on 'How Brands Can Win in a Recession'. The global report is an essential manual for brands highlighting how to survive and thrive in the face of the recession...

Issued by Wunderman Thompson 31 Jul 2020

Warc releases the 2020 Effective Social Strategy Report
Warc releases the 2020 Effective Social Strategy ReportArticle

Warc has now released the 2020 Effective Social Strategy Report, featuring insights and themes from the global Warc Awards, highlighting key social trends for effective marketing...

21 Jul 2020

Unicef South Africa joins hands with Prebo Digital
Unicef South Africa joins hands with Prebo DigitalArticle

In December 2019, Unicef South Africa joined Prebo Digital's client list with a specific vision and strategy to grow their brand online and increase donor support...

Issued by Prebo Digital 9 Jun 2020

Lucy Aitken, managing editor, Case Studies, Warc.
Warc releases 2020 Media Strategy ReportArticle

Warc released its 2020 Media Strategy Report, highlighting key insights and trends for effective media strategies, with lessons drawn from the shortlisted and winning papers of the global Warc Media Awards...

21 Apr 2020

Photo by Webaroo on .
SA's email lockdown open rates higher than Black Friday monthArticle

While South African business owners scramble to mitigate the devastating economic impact of coronavirus and an extended national lockdown, marketing teams have to adjust quickly to a radically altered business and communications landscape.

JD Engelbrecht 16 Apr 2020

Experiential marketing in Covid-19 era
Experiential marketing in Covid-19 eraArticle

Coronavirus affecting brands and marketing industry - how to stay relevant...

Issued by Offlimit Communications 24 Mar 2020

What is the digital consumer hungry for?
What is the digital consumer hungry for?Article

Distracted, demanding content munchers want enhanced experiences and seamless navigation. Shaneel Singh, Chief Strategy Officer at iProspect SA, presents a five-year menu forecast of digital-consumer consumption...

Issued by Dentsu 12 Mar 2020

#OrchidsandOnions: Tapping into relevant issues
#OrchidsandOnions: Tapping into relevant issuesArticle

Kudos: Restaurant chain's budget advert hit the spot - in more ways than one...

Brendan Seery 2 Mar 2020

Reimagining creativity in a world of data
Reimagining creativity in a world of dataArticle

Creative companies do things differently - that's a given - but does a road-less-travelled approach deliver ROI, and how do you stand out when some technology demands you fit in?..

Issued by Dentsu 11 Feb 2020

2020 Bookmark jury chairs.
#Bookmarks2020: Behind-the-scenes judging insights from the jury chairsArticle

2020 Bookmark jury chairs share behind-the-scenes judging insights and what they most looking forward to from this year's haul...

Juanita Pienaar 31 Jan 2020

#BizTrends2020: Advertising - What brands need to be aware of in 2020
#BizTrends2020: Advertising - What brands need to be aware of in 2020Article

The belief has always been that 'when the economy is struggling, advertising is the first cost to be cut'. This has proven true in every down cycle even though evidence shows those who invest wisely in tougher times gain market share...

Jason Stewart 19 Dec 2019

Michelle Beh, managing and strategy director at The Jupiter Drawing Room.
#BizTrends2020: When things get tough, we must get tougherArticle

2019 proved to be a difficult year for everyone in South Africa...

Michelle Beh 17 Dec 2019

2020 Bookmark Awards judges are announced
2020 Bookmark Awards judges are announcedArticle

The IAB SA has announced a panel of industry leaders who will judge the Bookmark Awards in 2020...

Issued by IAB South Africa 14 Nov 2019

Image credit: Andrew Neel on Unsplash.
Embrace organic search to maximise sales this festive seasonArticle

Businesses that currently rely solely on paid-for Google search to attract consumers to their offerings should also be incorporating organic search...

David Jenkins 13 Nov 2019

Image credit: Sharon McCutcheon on Unsplash.
Google, Facebook and Amazon to dominate global adspend in 2020 - forecasts WarcArticle

Warc has forecasted global advertising investment growth across the 19 categories it monitors - which is expected to result in a 6% ($656bn) increase...

25 Oct 2019

The IAB's integrated attribution panel includes Avani Singh, founder and director of Alt and the IAB SA Regulation Council Chair; Craig Nicholson, sales director 24.com; and Audrey Naidoo, head of digital marketing at Absa.
#IABInsightSeries: Unlock integrated attribution complexity in digital marketingArticle

The IAB's 11th Insight Series for the year takes place this morning, 10 October, sponsored by Mediamark. Audrey Naidoo, head of digital marketing at Absa; Craig Nicholson, sales director 24.com; and Avani Singh, founder and director of Alt Advisory and the IAB SA Regulation Council Chair, formed part of the panel on integrated attribution. Here's why they honed in on the role of digital in the marketing mix...

Leigh Andrews 9 Oct 2019

King captions this: “Sweats for admin Thursday!”
#BehindtheSelfie with... Michael KingArticle

This week, we go behind the selfie with Michael King, head of Reprise Digital South Africa, an IPG Mediabrands company...

Leigh Andrews 8 Oct 2019

#Newsmaker: Jann Henderson joins Mickey Llew's organic search division
#Newsmaker: Jann Henderson joins Mickey Llew's organic search divisionArticle

Jann Henderson has been appointed as the organic search lead and digital analyst to head up and grow the organic search division at performance marketing and SEO agency, Mickey Llew...

Juanita Pienaar 7 Oct 2019

SA brands missing out on R34bn in e-commerce revenue
SA brands missing out on R34bn in e-commerce revenueArticle

By 2021, over 20-million South Africans will shop online. Yet, while the commercial opportunity is obvious, local brands aren't taking full advantage...

Issued by imagineNATION Alliance 23 Sep 2019

#Newsmaker: Philippa Heal on Showmax's winning campaigns and the rise of full-service in-house agencies
#Newsmaker: Philippa Heal on Showmax's winning campaigns and the rise of full-service in-house agenciesArticle

Philippa Heal, Showmax's in-house creative lead on why the rise of full-service in-house agencies is particularly significant both locally and abroad...

Juanita Pienaar 16 Sep 2019

Is affiliate marketing entrepreneurship's dark horse? Pro performance marketer David Hart shares his journey
Is affiliate marketing entrepreneurship's dark horse? Pro performance marketer David Hart shares his journeyArticle

From Zando in fashion to Faithful to Nature in natural foods, there are a bunch of local affiliate programmes with appealing prospects for budding entrepreneurs. Low start-up costs and an increasingly connected world are as good reasons as any to investigate the potential of affiliate marketing to build a viable income...

Russell Jarvis 11 Sep 2019

Creative - Meet data
Creative - Meet dataArticle

Hoorah Digital, the leading digital transformation consultancy that believes in the marriage of data, creativity, and media tech, unveiled its new look and innovative digital marketing solutions at the business' head office in Bryanston, Johannesburg...

Issued by Irvine Partners 10 Sep 2019

Melissa Van Zyl, partner and head of strategy at M&C Saatchi Connect with her team and IAB SA chairman, Chris Borain (AME) on the far right.
IAB Insight Series: Benchmarking digital excellenceArticle

Melissa Van Zyl, partner and head of strategy at M&C Saatchi Connect, delivered the keynote presentation at the latest Cape Town session of the monthly IAB Insight Series last week...

Juanita Pienaar 20 Aug 2019

iProspect East Africa bags the E-Commerce Agency of the Year Award
iProspect East Africa bags the E-Commerce Agency of the Year AwardArticle

At the inaugural eCommerce Awards held in Nairobi on 9 August 2019, iProspect East Africa in partnership with Masoko by Safaricom added yet another award to its growing collection - the E-Commerce Agency of the Year...

Issued by Dentsu 15 Aug 2019

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