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A year in review: Covid-19 and the consumer sectorArticle

The economic consequences of Covid-19 are continuing to be felt in the form of changed shopping patterns and lifestyles, but also faster innovation and technology adoption...

Ashleigh Blair, Bernadette Versfeld and Kelvin Madembo 12 hours ago

Understanding a digital marketing audit, step-by-step: part 3
Understanding a digital marketing audit, step-by-step: part 3Article

Many brands, digital or otherwise believe that digital marketing audits only comprise of a few key verticals, this is not the case, while these are included - they're not exclusively the focus of the audit...

Issued by UpBeet Digital 13 May 2021

Digital marketing essentials for 2021
Digital marketing essentials for 2021Article

Digital marketing trends have seen a lot of change, especially since the start of the COVID-19 pandemic...

Mkhuseli Vangile 4 May 2021

Media Brokerage Africa spearheads pan-African broadcast media solutions
Media Brokerage Africa spearheads pan-African broadcast media solutionsArticle

"It is no longer just about selling media platforms, but more about addressing the marketing objective of our clients," says Colman Murray, Media Brokerage Africa founder and MD...

Issued by Media Brokerage Africa 29 Apr 2021

The benefits of a digital marketing audit (part 2 of 5)
The benefits of a digital marketing audit (part 2 of 5)Article

Part two of our understanding of digital auditing: the team!...

Issued by UpBeet Digital 20 Apr 2021

How online marketing is shifting through data privacy
How online marketing is shifting through data privacyArticle

You can get away with delaying a customer's package, cancelling services and delivering a substandard product, but if you compromise a customer's data, you will probably lose the client...

Craig Lebrau 8 Apr 2021

Why businesses need digital signage in 2021
Why businesses need digital signage in 2021Article

As lockdown restrictions ease and spaces open up, there's never been a better time to take another look at digital signage...

Grant Kruger, Issued by LG 31 Mar 2021

Best practices for digital marketing
Best practices for digital marketingArticle

Companies have had to innovate, adopt digital mediums, focus on sustainable growth and live their brand values. At the forefront of this has been the growing importance of digital marketing...

Gugulethu Rajuili 29 Mar 2021

Adzooma and Cambridge University research how to maximise online ad spend
Adzooma and Cambridge University research how to maximise online ad spendArticle

Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering...

26 Feb 2021

Building a buyers persona with psychographics
Building a buyers persona with psychographicsArticle

Marketers are used to thinking and speaking in demographics, since dividing a market up by age, gender, ethnicity, and other broad variables can help to understand the differences and similarities among customers...

15 Feb 2021

Google Analytics is dead, long live Google Analytics 4!
Google Analytics is dead, long live Google Analytics 4!Article

The arrival of Google Analytics 4 - initially called App + Web - marks a turning point in data-driven marketing...

Issued by Jellyfish South Africa 15 Feb 2021

Research reveals untapped opportunities for print
Research reveals untapped opportunities for printArticle

Canon Europe launched the results of its latest Insight Report - 'Creating Customer Value' - which reveals the changing demands of the print buyer and the untapped opportunities for print service providers and in-house print rooms...

5 Feb 2021

4 reasons to invest in analytics in 2021
4 reasons to invest in analytics in 2021Article

Data analytics in marketing is proving to be the competitive edge for organisations looking to make informed decisions and optimise their budgets...

Issued by Jellyfish South Africa 3 Feb 2021

Tourism SMMEs: Looking for opportunity in uncertainty
Tourism SMMEs: Looking for opportunity in uncertaintyArticle

It's hard not feel overwhelmed. But while 2020 saw the overnight shutdown of the travel, tourism and hospitality industries, Jurni CEO, Dr Nomvuselelo Songelwa believes that 2021 will usher in a new way of travelling, opportunities amid the uncertainty, and the space to develop new tourism products and services...

28 Jan 2021

Salary Survey 2020: What do SA's creatives, media and marketers earn?
Salary Survey 2020: What do SA's creatives, media and marketers earn?Article

Recruitment company, Ad Talent has released the results of its annual salary survey, which is compiled using figures of actual placements made by the agency, as well as salary information obtained from all candidates interviewed by Ad Talent from January to December 2020...

27 Jan 2021

Technology can help you grow your business
Technology can help you grow your businessArticle

According to the 2020 National Income Dynamics Study - Coronavirus Rapid Mobile Survey, three million South Africans lost their jobs as a consequence of the Covid-19 pandemic and subsequent lockdowns last year...

26 Jan 2021

Fierce and fearless, Lifestyling.co.za launches in lockdown
Fierce and fearless, Lifestyling.co.za launches in lockdownArticle

Despite the grim reaper circling South African publishing, new design-focused and lifestyle-led online magazine, Lifestyling.co.za came alive whilst we were still being birthed into a brave, new world...

Sam Swaine 5 Nov 2020

The uber-zoom: The case against trade mark genericide
The uber-zoom: The case against trade mark genericideArticle

Let's say "Zoom" becomes a synonym for conducting online video meetings, regardless of the app used - or worse, it becomes a verb. In this way, Zoom will lose its distinctiveness. It will become a generic trade mark, and its owners won't be able to stop others from using "Zoom" to refer to online conferencing services...

Jeanine Coetzer 2 Nov 2020

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The power of email marketingArticle

Standing the test of time, through Myspace, Facebook, Instagram, TikTok and even a global pandemic, email marketing is still one of the most effective methods for reaching and engaging target audiences...

Chelsey Hale 29 Oct 2020

The main reason businesses fail
The main reason businesses failArticle

Canadian businessman and Shark Tank investor Kevin O'Leary said the main reason businesses fail is because the cost of acquiring a customer is higher than the lifetime value of that customer...

Issued by MyBroadband 27 Oct 2020

The most powerful B2B tech platform in South Africa
The most powerful B2B tech platform in South AfricaArticle

MyBroadband is South Africa's most powerful business-to-business (B2B) tech platform, with an exceptional reach into the IT business market...

Issued by MyBroadband 22 Oct 2020

#FluxTrendsMasterclass: Navigating marketing solutions for SMEs post lockdown
#FluxTrendsMasterclass: Navigating marketing solutions for SMEs post lockdownArticle

Dion Chang, founder of Flux Trends, interviewed Kirsty Bisset, founder and CEO of STIR and SwiftX, to find out how cash-strapped businesses can get a greater ROI on their marketing spend...

14 Oct 2020

IAB South Africa Digital Content Marketing Committee announcement
IAB South Africa Digital Content Marketing Committee announcementArticle

The IAB South Africa has announced the appointment of the Digital Content Marketing Committee, led by Sarah Browning-de Villiers, Chief Content Officer at Machine_ (Publicis Groupe)...

Issued by IAB South Africa 7 Oct 2020

The easy way to reach South African IT decision-makers
The easy way to reach South African IT decision-makersArticle

Many IT and telecommunications companies are looking for an easy and affordable way to reach South African IT and telecoms decision-makers...

Issued by MyBroadband 28 Sep 2020

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Social media publishing and online marketing using a CMSArticle

In the land of CMS systems, the power to manage your social media publishing and online marketing lie in the hands of a few...

Chris Doyle 20 Aug 2020

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The power of building an online tribe for your businessArticle

With the continuous evolution of technology and the influential power online interaction has in our daily lives, it's impossible to separate a business's real-world relevance from its online persona and digital footprint...

Terence T Chinyangare 14 Aug 2020

Kerry Ho
New retail reality means interrogating online strategyArticle

During this time of immense disruption to the economy, business leaders across industry sectors agree that technology and a strategic shaping of digital programmes is critical to SA's recovery...

Kerry Ho 6 Aug 2020

Rapid digital migration exposes data privacy concerns for children
Rapid digital migration exposes data privacy concerns for childrenArticle

The broad, global migration towards virtual platforms following widespread Covid-19 lockdowns has highlighted the need for the digital privacy of children to be properly secured and protected. With more time spent in the digital world, child exposure to digital marketing is growing rapidly...

13 Jul 2020

Oracle Media expands into neighbouring African countries
Oracle Media expands into neighbouring African countriesArticle

Oracle Media has expanded into neighbouring African countries. Oracle Media, based in South Africa is a brand architect and digital agency, specialising in brand and content development for all its clients...

Issued by Oracle Media 24 Jun 2020

B2B and B2C - Why BusinessTech is the best place to advertise
B2B and B2C - Why BusinessTech is the best place to advertiseArticle

The latest readership report from Narratiive, which is the official traffic measurement partner of the IAB SA, shows that BusinessTech is a firm favourite among South African professionals...

Issued by BusinessTech 20 May 2020

Image source: Pixabay.
Marketing in the Covid era - how to adjust and adaptArticle

Good marketing relies on a thorough understanding of your target market, but when much of what you knew about your customers is suddenly no longer relevant, a major shift is needed...

Gavin Knox-Grant and Yael Geffen 20 May 2020

JD Engelbrecht, managing director at Everlytic.
The importance of marketing automation in the time of Covid-19Article

We spoke to JanDirk (JD) Engelbrecht, MD at Everlytic about marketing automation and its importance for modern businesses, especially under the current restrictive circumstances...

Juanita Pienaar 18 May 2020

How to adapt to the 'new normal'
How to adapt to the 'new normal'Article

As many small to medium enterprises (SMEs) in South Africa reel from the financial repercussions of the Covid-19 pandemic...

14 May 2020

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The world of digital in uncertain timesArticle

With few warning signs, and in a mind-bending and staggering short space of time, the human species, in a fight for survival, has been jolted into a state of isolation and social distancing...

Mike van Eck 14 May 2020

2020 South African Business Marketing Report released
2020 South African Business Marketing Report releasedArticle

BusinessTech has released the 2020 Business Marketing Report, revealing the best ways for South African companies to advertise...

Issued by BusinessTech 14 May 2020

Business marketing tips during lockdown
Business marketing tips during lockdownArticle

Helpful tips to ensure your business makes the most of the lockdown period...

Sylvia Schutte 5 May 2020

Image credit: Glen Carrie on .
How are you talking to your customers during lockdown?Article

For businesses not in the essential services game, the 21-day national lockdown potentially has disastrous consequences...

Cindy Kidger 7 Apr 2020

South Africa stepping up as a tourist destination of choice for millennials
South Africa stepping up as a tourist destination of choice for millennialsArticle

South Africa is rising to the challenge of attracting millennial travellers to our shores with almost four million millennials visiting the country last year...

Issued by SA Airlines 15 Jan 2020

PR builds trust and remains a powerful tool in your marketing arsenal
PR builds trust and remains a powerful tool in your marketing arsenalArticle

In a recent online marketing survey one of the questions asked was which sources of information respondents trust the most when they're in the market for a new technology solution...

Judith Middleton, Issued by DUO Marketing + Communications 14 Jan 2020

How to use online marketing for your brand
How to use online marketing for your brandArticle

How do you harness this consumerism to market and sell your products or services? One of the best ways to achieve this in a modern era is through online or digital marketing.

Terence T Chinyangare 12 Dec 2019

#EntrepreneurMonth: Food For Mzansi, saluting the unsung heroes of SA agriculture
#EntrepreneurMonth: Food For Mzansi, saluting the unsung heroes of SA agricultureArticle

Launched as a digital platform in November 2018, Food for Mzansi is on a mission to change the narrative of South Africa's agriculture industry...

Robin Fredericks 2 Dec 2019

How online retailers can prep for success this Black Friday
How online retailers can prep for success this Black FridayArticle

Retailers hoping to secure their portion of the expected 30% year-on-year online Black Friday growth should ensure that they make payments as easy as possible and coordinate marketing across channels...

5 Nov 2019

Image source: Getty/Gallo
Social media can make or break your tourism businessArticle

While the tourism industry is arguably one of those that has most benefited from the advent of social media, it hasn't arrived without pitfalls for owner-managed tourism businesses...

25 Sep 2019

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