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CEO and founder of theSALT, (a Nfinity Media company) a micro influencer marketing platform.
Let's talk influence, not influencer marketing

Pieter Groenewald from Nfinity unpacks the idea of using people as marketing channels and to view them the same as traditional marketing channels...

By Pieter Groenewald 28 May 2019

Are employees the untapped marketing channel?

Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee advocacy is at its core, the promotion of an organisation through its staff...

By Pieter Groenewald 11 Mar 2019

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