#NewCampaign: What matters to you, matters to Metropolitan
#NewCampaign: What matters to you, matters to Metropolitan

Metropolitan recently launched a campaign to reintroduce the brand to the market and get its clients optimistic about their future and the role the company plays in helping them achieve their financial goals and life aspirations.

By Jessica Tennant 2 days ago

The winner of AKQA’s brief to make Beats the ideal companion for commuters was: Christian Johnstone, Isabel Mickleburgh, Chad Joyce.
D&AD exhibits 2018 New Blood Shift Class work and reveals winners of briefs

D&AD has exhibited the work from this year's Shift graduates to a host of leading industry figures, including the winning projects for the 2018 briefs.

2 days ago

How to win on Instagram in 2019
How to win on Instagram in 2019

Looking for fun ways to distinguish yourself or your brand on Instagram?

Issued by D.O. Digital 2 days ago

Chris Moerdyk
How to get masses of free publicity

With traditional mass media advertising so expensive these days some clever marketers are finding ways of vastly increasing their impact and reach.

By Chris Moerdyk, Issued by Chris Moerdyk 2 days ago

Redefining the national conversation as Brand South Africa, BLSA and SA INC. join forces
Redefining the national conversation as Brand South Africa, BLSA and SA INC. join forces

Business Leadership South Africa (BLSA) and Brand South Africa join forces with SA INC. to redefine the national conversation - The team at Regency Global, producers of the SA INC. TV series are pleased to announce a partnership with Brand South Africa and BLSA.

Issued by Brand South Africa 2 days ago

How the web was won!
How the web was won!

Bold new series from National Geographic - Valley of the Boom - delivers the drama of Silicon Valley's internet pioneers during the dot-com boom and bust

Issued by Fox Networks Group 2 days ago

#BizTrends2019: Shopping the future, right now
#BizTrends2019: Shopping the future, right now

I was in Seattle in October last year. Instead of swinging by Nordstrom for a bit of fashion shopping, I headed straight for Amazon Go. I had read so much about this 'no queues, no tills' shopping experience that I wanted to try it for myself.

By Robyn Cooke 3 days ago

Screengrab from .
Deception is the lowest form of marketing

When I was a pre-pubescent "tween-ager" I used to float in the pool face-down to trick my mother into thinking I had drowned. I thought it was funny. It's not funny, of course - it's stupid and embarrassingly callous.

By Nick Grubb 16 Jan 2019

Gillette's 'We Believe' ad receives mixed feedback
Gillette's 'We Believe' ad receives mixed feedback

NEWSWATCH: In response to the #MeToo movement, Gillette has released an ad called 'We Believe' that plays on its 30-year old tagline, 'Best a Man Can Get' as a call for men to hold each other accountable and to lead a better example for the 'men of tomorrow' to help put an end to 'toxic masculinity', such as bullying, sexism and sexual harassment.

15 Jan 2019

Elevated sensorial experiences drive shoppers back to stores
Elevated sensorial experiences drive shoppers back to stores

According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores. Specifically, the research found that 78% of shoppers globally say an enjoyable in-store atmosphere is a key factor in their decision to choose in-store over e-commerce.

15 Jan 2019

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience
#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing or it can provide immersive and enjoyable experiences.

By Ailsa Wingfield 14 Jan 2019

Five ways to hack Google rankings (Kidding. You can't. But you can do this...)
Five ways to hack Google rankings (Kidding. You can't. But you can do this...)

Securing a brand's place at the top of Google's rankings is the new holy grail in marketing. Being ranked at the top of Google doesn't refer to paid search which are the first links you see marked with "AD", they're the links that appear directly underneath the ads and are known as organic results

By David Jenkins 14 Jan 2019

Godfrey Parkin, CEO of Britefire and of Angaza.
#BizTrends2019: Brand building must become more about customer experience

CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule.

By Godfrey Parkin 14 Jan 2019