Metropolitan recently launched a campaign to reintroduce the brand to the market and get its clients optimistic about their future and the role the company plays in helping them achieve their financial goals and life aspirations.
Jessica Tennant 2 days ago
D&AD has exhibited the work from this year's Shift graduates to a host of leading industry figures, including the winning projects for the 2018 briefs.
2 days ago
Looking for fun ways to distinguish yourself or your brand on Instagram?
D.O. Digital 2 days ago
Business Leadership South Africa (BLSA) and Brand South Africa join forces with SA INC. to redefine the national conversation - The team at Regency Global, producers of the SA INC. TV series are pleased to announce a partnership with Brand South Africa and BLSA.
Brand South Africa 2 days ago
I was in Seattle in October last year. Instead of swinging by Nordstrom for a bit of fashion shopping, I headed straight for Amazon Go. I had read so much about this 'no queues, no tills' shopping experience that I wanted to try it for myself.
Robyn Cooke 3 days ago
NEWSWATCH: In response to the #MeToo movement, Gillette has released an ad called 'We Believe' that plays on its 30-year old tagline, 'Best a Man Can Get' as a call for men to hold each other accountable and to lead a better example for the 'men of tomorrow' to help put an end to 'toxic masculinity', such as bullying, sexism and sexual harassment.
15 Jan 2019
According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores. Specifically, the research found that 78% of shoppers globally say an enjoyable in-store atmosphere is a key factor in their decision to choose in-store over e-commerce.
15 Jan 2019
Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing or it can provide immersive and enjoyable experiences.
Ailsa Wingfield 14 Jan 2019
Securing a brand's place at the top of Google's rankings is the new holy grail in marketing. Being ranked at the top of Google doesn't refer to paid search which are the first links you see marked with "AD", they're the links that appear directly underneath the ads and are known as organic results
David Jenkins 14 Jan 2019
CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule.
Godfrey Parkin 14 Jan 2019