Marketing & Media Trends

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Sheila McGillivray, tribe leader at One Lady & A Tribe.
#BizTrends2019: The four Ps of cause marketing in 2019

More than ever we're seeing brands align with causes and let's face it, there so many current causes to be concerned about. This means cause marketing will be bigger than ever in 2019...

By Sheila McGillivray 25 Jan 2019

Francois van Dyk, heads up Operations at Ornico.
#BizTrends2019: PR measurement and evaluation trends

The public relations industry has recently seen many challenges. From the rise of "digital PR", social media and fake news, most would agree that the industry needs to rethink many of the basics on which it has always operated...

By Francois van Dyk 25 Jan 2019

Pepe Marais, founding partner and group chief creative officer of Joe Public United
#BizTrends2019: The year of making love

One of the most sobering marketing tweets of 2018 was by Chris Botha, CEO of The Media Shop...

By Pepe Marais 24 Jan 2019

Topaz Booysen, head of marketing at Popimedia.
#BizTrends2019: We're in denial about the death of loyalty

As consumers, we're enjoying unprecedented variety in shopping aisles that span continents and are more vocal, demanding and unforgiving of brands than ever before...

By Topaz Booysen 24 Jan 2019

Bradley Elliott, founder, Platinum Seed.
#BizTrends2019: Customer centricity - The only trend that matters in 2019 and beyond

Customer centricity will be the raison d'être for digital leaders who authentically embrace this strategy. And those visionaries who fully embrace this strategy will leap ahead of the pack...

By Bradley Elliott 24 Jan 2019

Michelle Beh, managing and strategy director at The Jupiter Drawing Room.
#BizTrends2019: Embracing uncertainties and change to survive 2019

The year 2018 was one of uncertainty and scandals rocked the world, South Africa and advertising - forcing changes to take place...

By Michelle Beh 24 Jan 2019

#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands will be those that work to restore consumers' trust in a toxic environment...

By Rachel Thompson 23 Jan 2019

The SheSays Cape Town founders are brand strategist Marina Tokar, content strategy director Anelde Greeff and senior copywriter Johannie Van As.
#BizTrends2019: The untapped opportunity of female empowerment

Globally, the women's empowerment movement has reached a fever pitch. #Metoo has toppled titans in industries ranging from film to advertising to tech, pushing against the 'boys club' ethos prevalent in senior ranks...

By SheSays Cape Town founders 23 Jan 2019

Adiv Maimon is the head of product at Continuon.
#BizTrends2019: Influencer marketing goes mainstream. And matures.

Influencer marketing exploded during the past two years. Take a look at the search term "influencer marketing" on Google Trends, and you'll see that this concept has risen in popularity globally.

By Adiv Maimon 23 Jan 2019

Chantel Botha, head of customer experience strategy and consulting at BrandLove.
#BizTrends2019: The brand promise chasm is widening for consumers

At the end of every year I take out my crystal ball, dust it off and think about the future...

By Chantel Botha 23 Jan 2019

John Little, regional managing partner of The Observatory International.
#BizTrends2019: Shaping the agency of the future

Ad agency CEOs entering 2019 have much to think about. Here is my list of 'future trends' that might deserve their full attention...

By John Little 23 Jan 2019

Lisa MacLeod, head of digital, Tiso Blackstar Group.
#BizTrends2019: Alexa, what are your predictions for 2019?

Part of our job [as publishers] is to connect readers and advertisers successfully, in a brand safe environment and to the benefit of both - and while we've been a bit slow thus far, the door is now open. Watch this space...

By Lisa Macleod 23 Jan 2019

#BizTrends2019: Facebook is the dial tone, not the message
#BizTrends2019: Facebook is the dial tone, not the message

When Marian Salzman (one of the world's top trendspotters) invited me to discuss all things trends over coffee at the end of 2018, I jumped at the chance. This is the second of three overviews of our talking points...

By Leigh Andrews 22 Jan 2019

Mark Schech, Innervation.
#BizTrends2019: Payments, engagement, partnership - African retail trends for 2019

With two key retail periods - Black Friday and festive season - now behind us, retailers are looking for new ways to increase revenue, grow market share, and boost profits...

By Mark Schech 22 Jan 2019

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates.
#BizTrends2019: South African business, meet your future consumer

With the majority of South African consumers being under the age of 21, we cannot look to Gen Z or those younger as our 'future' consumer. Gen Z is already entering varsity and/or the work environment, which means our 'future' consumers are even younger...

By Nicola Cooper 22 Jan 2019

#BizTrends2019: The speed of culture
#BizTrends2019: The speed of culture

A lot happens in a year, and as our population and their access to the world and each other grows, our collective innovation and productivity will continue to grow exponentially, making each passing year increasingly dense with 'trends' and 'disruptions'...

By Yatish Narsi 22 Jan 2019

#BizTrends2019: The 2018 buzzwords I'm hoping won't make it to 2019
#BizTrends2019: The 2018 buzzwords I'm hoping won't make it to 2019

Here, six popular buzzwords from the worlds of marketing, communication and media that Tiffany Markman is hoping we won't see in 2019...

By Tiffany Markman 22 Jan 2019

Lamin Momodou Manneh, director, UNDP Regional Service Centre for Africa, Addis Ababa, Ethiopia.
#BizTrends2019: This could be a big year for Africa

This year, 2019, is a very promising year for the African continent: There is a lot of optimism about the return of the Africa rising sentiment...

By Lamin Momodou Manneh 21 Jan 2019

#BizTrends2019: Own your MarTech, control your data
#BizTrends2019: Own your MarTech, control your data

Marketing leaders should be wary of the marketing automation siren call and focus on building the foundations to enable real digital performance...

By Johan Walters 21 Jan 2019

Bogosi Motshegwa, founder/brand consultant, Thinkerneur.
#BizTrends2019: Ad agencies of the future are building new models

Wise ad agency leaders are not just observing; they are taking the right steps to ensure that they are not rendered obsolete during this inevitable transformation process. Those who get it are primed to thrive, and those who don't are destined to shut-down...

By Bogosi Motshegwa 21 Jan 2019

#BizTrends2019: "Bang bang, feel the pain" if you don't know what customers want
#BizTrends2019: "Bang bang, feel the pain" if you don't know what customers want

What our customers want is the biggest trend for the 21st century and for years to come. It's not about us anymore...

By Carmen Murray 21 Jan 2019

Mark Tomlinson, group managing director Hellocomputer.
#BizTrends2019: Embrace these business-changing themes or suffer the consequences...

This is a genuinely fascinating time to be alive, and yet it is even more fascinating to be in the business of communications, as we bear witness to and participate in some of the industry's most ground-breaking developments...

By Mark Tomlinson 21 Jan 2019

Kelly McGillivray, squad leader, theSQUAD Creative Event Management.
#BizTrends2019: 19 Event trends for 2019

Generally speaking event trends for 2019 are on two separate trajectories: mindfulness and technology. The most successful experiences will find ways to merge the two...

By Kelly McGillivray 21 Jan 2019

#BizTrends2019: The future of the South African in-store retail experience
#BizTrends2019: The future of the South African in-store retail experience

Even though online shopping is getting significant attention in the digital world, South African consumers still rely on in-store purchases for their shopping experience...

By Cecil Ungerer 18 Jan 2019

Styli Charalambous, publisher and CEO at Daily Maverick.
#BizTrends2019: The pivot to reality for news media

After a decade of doom, and silver bullets that mostly fired blanks, the news media seems to be adjusting to its pivot to reality and acknowledging the death of the primarily ad-supported funding model for hard news...

By Styli Charalambous 18 Jan 2019

Mimi Kalinda, group CEO and co-founder of Africommunications Group.
#BizTrends2019: Africa will no longer be a victim of 'image'

Perceptions matter: reputation management trends in Africa 2019...

By Mimi Kalinda 18 Jan 2019

Stu Stobbs, chief creative officer at 1886 agency.
#BizTrends2019: More ads. More extremist thinking

For the past three years, advertising spend in Mzanzi has gone up. I know that thanks to a chat I had with my smart mate Chris Botha, group managing director of The MediaShop. It went up roughly R2billion last year and this year it's likely to grow even more...

By Stu Stobbs 18 Jan 2019

#BizTrends2019: Shopping the future, right now
#BizTrends2019: Shopping the future, right now

Technology is the single most important investment that retailers need to make, in order to ensure that their fashion stores stay relevant...

By Robyn Cooke 17 Jan 2019

#BizTrends2019: Top mobile trends for the 2019 consumer
#BizTrends2019: Top mobile trends for the 2019 consumer

"This is not the year of the mobile phone". The African consumer is tired of hearing this...

By Lynette Hundermark 17 Jan 2019

Kim Winstanley, chief growth officer and partner at Worx Group.
#BizTrends2019: Going green has never been more golden

The year 2018 was packed with environmental buzzwords. Sustainable, eco-friendly, low-carbon footprint, and upcycle are just some of the words that we are used to hearing in conversations with our clients, and for good reason...

By Kim Winstanley 17 Jan 2019

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