Tiffany Markman is a highly opinionated copywriter, writing trainer and speaker who has worked for over 350 clients worldwide over the last 15 years. She hates misplaced apostrophes, old-fashioned business writing and the word 'revert'. She loves generous paragraphing, art, skulls and black coffee. Connect with her on tiffany at tiffanymarkman dot co dot za, or visit

Current employment

Tiffany Markman Copywriting & Training -
Present - Johannesburg


Tiffany Markman
[Marketing & Media] I'm working on my Trends piece for 2013, and wondering how much flack I'm going to get for some of my positions. *deep breath*
Posted 8 years ago | Like
The '4 Cs of business writing'? Hogwash.

Local training companies selling business writing workshops all seem to have borrowed their sales pitch from the same place - 1995...

By Tiffany Markman 13 Aug 2019

How book publishing is changing in the age of digital

But is publishing dying? Is the bookshop morphing into the bookshelf?...

By Tiffany Markman 25 Jul 2019

Explaining the explainer video: how to write a good video script

Explainer videos. Also known as whiteboard animations, illustrated stories, and fast-draw videos. They're either the best thing ever for your product, service or brand, helping you to unpack what you do quickly and compellingly. Or they're an expensive piece of website filler that few visitors watch, and almost no one views all the way to the end...

By Tiffany Markman 6 May 2019

#BizTrends2019: The 2018 buzzwords I'm hoping won't make it to 2019

Here, six popular buzzwords from the worlds of marketing, communication and media that Tiffany Markman is hoping we won't see in 2019...

By Tiffany Markman 22 Jan 2019

For true SEO, remember the human element

Six tips for achieving better search traffic to your website...

By Tiffany Markman 6 Sep 2018

Out of sight, out of mind

Are there ways to break through content overload? Are there techniques for chunking what you've seen and heard in training, into manageable, usable pieces? Here are eight tips for getting more out of training or conference sessions...

By Tiffany Markman 7 Sep 2017

Why I propose barriers to Facebook entry

I propose for Facebook some actual plug-ins - integrated functionalities - that I think users would appreciate. A comprehension captcha. A narcissism altimeter. An anti-assholery gauge. These, and others, should be a barrier to entry: if a user cannot pass the test, he or she cannot use the platform...

By Tiffany Markman 11 Aug 2017

Virtual meetings are still meetings

How not to be an ass-hat when it comes to telecons and video conferencing...

By Tiffany Markman 13 Jun 2017

You're probably using the word ‘revert' incorrectly

There is no such noun as ‘a revert'. There is also no such verb phrase, in the context of replying to someone, as ‘revert back'. You're bastardising an innocent verb. Find out why...

By Tiffany Markman 6 Apr 2017

How much of copywriting is writing?

Contrary to what you might believe, not even half of the copywriting job is the actual writing. So if you've ever interviewed a copywriter, employed a copywriter, worked with a copywriter, or wanted to be a copywriter, read on…

By Tiffany Markman 15 Mar 2017

Why does he talk like that? Seven language 'lessons' from The Donald

For me as a copywriter, one of the most interesting things about The Donald isn't his fluffy hair, his tiny fingers or his orange visage - it's the way he speaks...

By Tiffany Markman 8 Nov 2016

A pinch, a punch or business as usual?

Are freelance creatives feeling or starting to feel the pinch of recession? If you are, is there anything you can do about it? I investigated...

By Tiffany Markman 20 Jul 2016

Why I don't compete on price

I'm not a hard-ass. Okay, I am a hard-ass. But I'm not a bitch. So I don't turn down quoting opportunities to be brassy, nasty or spiteful. I turn them down when the proffered rate is so laughable as to waste my time entirely...

By Tiffany Markman 8 Mar 2016

Penny Sparrow: the bird that pooped on Jawitz Properties

In light of Penny's disgusting #monkeys diatribe, I'm thinking about poor Herschel Jawitz and a brand that has come into disrepute over the last few hours, through no fault of its own...

By Tiffany Markman 4 Jan 2016

One easy tip for producing non-crap digital copy

A lot of the digital copy out there is badly written. Okay - a lot of it is crap. So it should come as no surprise to anyone that well-planned, well-structured, reader-friendly and carefully proofed text pretty much guarantees higher conversion...

By Tiffany Markman 22 Jun 2015

"In other words..." - Writing to clients without pissing them off

With business writing, you can't really say what you mean - unless you want a world of drama. Here are some ways to engage with clients and customers without offending them, using 'safe' versions of the rude phrases that tempt you...

By Tiffany Markman 9 Mar 2015

A letter to the Spinning Rainbow Ball of Mac Doom

I get it. I do. You're there to teach me life lessons. To circumvent my natural complacency. To provoke pre-emptiveness. So, this letter is to thank you...

By Tiffany Markman 2 Mar 2015

Communication lessons from The Steve & Nancy Saga: A Sorbet Story

Let me first admit two things: 1.) I'm a groomer. Big time. I polish. I wax. I whiten and straighten and tweak; 2.) I do a fair chunk of this at Sorbet salons, making me what they call a 'guest'...

By Tiffany Markman 26 Nov 2014

Why missions and visions suck - and how to fix them

This article began as, 'Why missions and visions typically suck: a letter to clients'. But then I did a bit of research and found a Bain and Company survey...

By Tiffany Markman 5 Nov 2014

PowerPoint needs more power

Yup, that's right. You heard us*. PowerPoint - mostly - stinks. And it's time to take back your PowerPoint power, because Microsoft is trying to take it away from you.

By Tiffany Markman 20 Jun 2014

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