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Explainer videos. Also known as whiteboard animations, illustrated stories, and fast-draw videos. They're either the best thing ever for your product, service or brand, helping you to unpack what you do quickly and compellingly. Or they're an expensive piece of website filler that few visitors watch, and almost no one views all the way to the end...
Tiffany Markman 6 May 2019
Here, six popular buzzwords from the worlds of marketing, communication and media that Tiffany Markman is hoping we won't see in 2019...
Tiffany Markman 22 Jan 2019
Six tips for achieving better search traffic to your website...
Tiffany Markman 6 Sep 2018
Are there ways to break through content overload? Are there techniques for chunking what you've seen and heard in training, into manageable, usable pieces? Here are eight tips for getting more out of training or conference sessions...
Tiffany Markman 7 Sep 2017
I propose for Facebook some actual plug-ins - integrated functionalities - that I think users would appreciate. A comprehension captcha. A narcissism altimeter. An anti-assholery gauge. These, and others, should be a barrier to entry: if a user cannot pass the test, he or she cannot use the platform...
Tiffany Markman 11 Aug 2017
How not to be an ass-hat when it comes to telecons and video conferencing...
Tiffany Markman 13 Jun 2017
There is no such noun as ‘a revert'. There is also no such verb phrase, in the context of replying to someone, as ‘revert back'. You're bastardising an innocent verb. Find out why...
Tiffany Markman 6 Apr 2017
Contrary to what you might believe, not even half of the copywriting job is the actual writing. So if you've ever interviewed a copywriter, employed a copywriter, worked with a copywriter, or wanted to be a copywriter, read on…
Tiffany Markman 15 Mar 2017
For me as a copywriter, one of the most interesting things about The Donald isn't his fluffy hair, his tiny fingers or his orange visage - it's the way he speaks...
Tiffany Markman 8 Nov 2016
Are freelance creatives feeling or starting to feel the pinch of recession? If you are, is there anything you can do about it? I investigated...
Tiffany Markman 20 Jul 2016
I'm not a hard-ass. Okay, I am a hard-ass. But I'm not a bitch. So I don't turn down quoting opportunities to be brassy, nasty or spiteful. I turn them down when the proffered rate is so laughable as to waste my time entirely...
Tiffany Markman 8 Mar 2016
In light of Penny's disgusting #monkeys diatribe, I'm thinking about poor Herschel Jawitz and a brand that has come into disrepute over the last few hours, through no fault of its own...
Tiffany Markman 4 Jan 2016
A lot of the digital copy out there is badly written. Okay - a lot of it is crap. So it should come as no surprise to anyone that well-planned, well-structured, reader-friendly and carefully proofed text pretty much guarantees higher conversion...
Tiffany Markman 22 Jun 2015
With business writing, you can't really say what you mean - unless you want a world of drama. Here are some ways to engage with clients and customers without offending them, using 'safe' versions of the rude phrases that tempt you...
Tiffany Markman 9 Mar 2015
I get it. I do. You're there to teach me life lessons. To circumvent my natural complacency. To provoke pre-emptiveness. So, this letter is to thank you...
Tiffany Markman 2 Mar 2015
Let me first admit two things: 1.) I'm a groomer. Big time. I polish. I wax. I whiten and straighten and tweak; 2.) I do a fair chunk of this at Sorbet salons, making me what they call a 'guest'...
Tiffany Markman 26 Nov 2014
This article began as, 'Why missions and visions typically suck: a letter to clients'. But then I did a bit of research and found a Bain and Company survey...
Tiffany Markman 5 Nov 2014
Yup, that's right. You heard us*. PowerPoint - mostly - stinks. And it's time to take back your PowerPoint power, because Microsoft is trying to take it away from you.
Tiffany Markman 20 Jun 2014
So you're a medium-term tweep, huh? You don't need another one of those silly etiquette lessons. Or a guide to the strictures of RTing...
Tiffany Markman 14 Apr 2014
I'm sick of people trying to scam other people. I don't mean those poorly punctuated 'Dear Beloved' emails. Nor those irritating Amway-ers who were school friends...
Tiffany Markman 3 Feb 2014
