Topaz heads up Marketing and Communications at Popimedia and is responsible for ensuring ROI on marketing spend. She takes care of digital, comms, PR, client retention and inbound marketing. Topaz runs on caffeine and marketing's unique blend of strategic creativity. She also gets to work with the greatest marketing team on the planet.
#BizTrends2019: We're in denial about the death of loyalty

As consumers, we're enjoying unprecedented variety in shopping aisles that span continents and are more vocal, demanding and unforgiving of brands than ever before...

By Topaz Booysen 24 Jan 2019

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