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    Tunnel vision of funnel vision?
    Tunnel vision of funnel vision? 
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    By Natalie Van Der Merwe & James Guthrie 20 May 2024

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    Absa declares bold new business and brand promise across all of its markets

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    Driving customer-centricity through harmonising insights, strategy, and operational implementation

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    The future of conversational chat channels in SA

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    Africa’s biggest marketing conference opens bookings

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    Boost open rates with inspiration from top 10+ valentine email subject lines

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    7 skills every CX interviewer needs

      12 Feb 2024

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    Publicis launches PXP in South Africa

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    #BizTrends2024: Lebo Madiba – The future lies in harmonious marriage of AI and human creativity

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    #BizTrends2024: Jacques Du Bruyn - Gamification in digital marketing

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      8 Jan 2024

    Source: © 123rf Riyaat Phillips, senior presales manager at Altron Systems Integration says that people are the answer for retail going forward
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      5 Jan 2024

    Source: © 123rf Upstream CMO, Chrysa Karamanidi, and head of product & growth, Katerina Matthaiou, highlight the importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption
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    12 Dec 2023

    Source: © 123rf a new CMO Council initiative in 2023 will audit, identify, and showcase corporate best practices and successes in blending self-interest with altruism in the country
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    Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX
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      7 Dec 2023

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      30 Nov 2023

    Source: © 123rf Adrian Whines of Brand DNA Brandspace Activation, says fuel stations are brand temples that play pivotal roles in defining the customer experience
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      30 Nov 2023

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    Bluegrass successfully transforms Kenya Airways website

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    Joe Public Cape Town puts 'eats' into everything in latest Uber Eats TVC

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    Robert Joubert, CEO of Boomerang SA
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    Source:
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    Driving customer-centricity through harmonising insights, strategy, and operational implementation
    Driving customer-centricity through harmonising insights, strategy, and operational implementation

    React Customer Research 20 Feb 2024

    The future of conversational chat channels in SA
    The future of conversational chat channels in SA

     19 Feb 2024

    Africa’s biggest marketing conference opens bookings
    Africa’s biggest marketing conference opens bookings

     13 Feb 2024

    Boost open rates with inspiration from top 10+ valentine email subject lines
    Boost open rates with inspiration from top 10+ valentine email subject lines

    ,  13 Feb 2024

    7 skills every CX interviewer needs
    7 skills every CX interviewer needs

     12 Feb 2024

    Building brand loyalty through authentic community engagement
    Building brand loyalty through authentic community engagement

     8 Feb 2024

    When every pixel matters: Optimising website space to benefit readers and generate revenue
    When every pixel matters: Optimising website space to benefit readers and generate revenue

     7 Feb 2024

    Publicis launches PXP in South Africa
    Publicis launches PXP in South Africa

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    Humans and AI – Exploring the cycle of complementary coexistence
    Humans and AI – Exploring the cycle of complementary coexistence

    ,  1 Feb 2024

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    Which brands are 2023/2024‘s most iconic?

     31 Jan 2024

    #BizTrends2024: Lebo Madiba – The future lies in harmonious marriage of AI and human creativity
    #BizTrends2024: Lebo Madiba – The future lies in harmonious marriage of AI and human creativity

     29 Jan 2024

    #BizTrends2024: Jacques Du Bruyn - Gamification in digital marketing
    #BizTrends2024: Jacques Du Bruyn - Gamification in digital marketing

     11 Jan 2024

    A2P messaging set to receive 500% boost when Apple brings RCS to the iPhone.
    Apple’s decision to bring RCS to the iPhone is big boost to business revenue

     8 Jan 2024

    Source: © 123rf Riyaat Phillips, senior presales manager at Altron Systems Integration says that people are the answer for retail going forward
    Retail 2024: People the biggest trend and the biggest lesson

     5 Jan 2024

    Source: © 123rf Upstream CMO, Chrysa Karamanidi, and head of product & growth, Katerina Matthaiou, highlight the importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption
    The importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

    12 Dec 2023

    Source: © 123rf a new CMO Council initiative in 2023 will audit, identify, and showcase corporate best practices and successes in blending self-interest with altruism in the country
    CMO Council survey to evidence SA private sector commitment to ESG and sustainability progress

    12 Dec 2023

    Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX
    Developing advanced attribution models for the entire customer journey - online to offline

     7 Dec 2023

    African tech earns international award in Berlin
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    Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof
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     30 Nov 2023

    Source: © 123rf Adrian Whines of Brand DNA Brandspace Activation, says fuel stations are brand temples that play pivotal roles in defining the customer experience
    Fuel stations: More than pumps and prices - brand temples for CX

     30 Nov 2023

    The power of geospatial data to enhance KYC and customer service in banking
    The power of geospatial data to enhance KYC and customer service in banking

    ,  27 Nov 2023

    Smail takes no small steps as Everlytic’s new head of channel sales
    Smail takes no small steps as Everlytic’s new head of channel sales

    ,  27 Nov 2023

    Bluegrass successfully transforms Kenya Airways website
    Bluegrass successfully transforms Kenya Airways website

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    Joe Public Cape Town puts 'eats' into everything in latest Uber Eats TVC
    Joe Public Cape Town puts 'eats' into everything in latest Uber Eats TVC

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    A roadmap for marketing personalisation success
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     16 Nov 2023

    Robert Joubert, CEO of Boomerang SA
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     8 Nov 2023

    Source:
    Empathetic design: Going beyond aesthetics to create meaningful user experiences

    7 Nov 2023

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    An open letter to Facebook from a very frustrated marketer

     6 Nov 2023

    Why winners win! CX, the big differentiator for RMB Private Bank in the 2023 Ask Afrika Orange Index
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     26 Oct 2023

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     25 Oct 2023

    Image supplied. Oral healthcare brand, Aquafresh has positioned its latest campaign Every day can be a big day based on the insight that everyday confidence can begin with good oral health
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    24 Oct 2023

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    Why qualitative data is key to unleashing great customer experiences

     24 Oct 2023

    The evolution of customer loyalty programmes
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     24 Oct 2023

    Exah and Lucky Beard team up to offer data-driven marketing solutions
    Exah and Lucky Beard team up to offer data-driven marketing solutions

    19 Oct 2023

    Source: © Accenture In its 17th Year, Accenture Song’s bellwether report identifies five global macro trends and provides guidance for businesses
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    19 Oct 2023

    Source: Stash Media Ogilvy South Africa, Cape Town has won another Bronze in the latest round of the London International Awards
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     17 Oct 2023

    Source: © 123rf What can mobile service providers do to strengthen the satisfaction level of their customer base, thereby ensuring their customers’ future commitment and loyalty?
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     13 Oct 2023

    Ask Afrika Orange Index 2023 survey reveals that CX becoming crucial for business success
    Ask Afrika Orange Index 2023 survey reveals that CX becoming crucial for business success

     10 Oct 2023

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    Navigating the retail jungle: From e-commerce to brick and mortar

    6 Oct 2023

    Helm and DStv win big at the New Gen Awards
    Helm and DStv win big at the New Gen Awards

     2 Oct 2023

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