Marketing & Media News

Everlytic Insights

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

Advertise your job vacancies

Jobs

Midweight Graphic Designer Fourways, Johannesburg
Sales Representative Pretoria
General Manager Cape Town
Finance Manager Cape Town
Motoring Journalist Pretoria
Journalist Centurion

More jobs Submit a job Open account

New appointments

Boundless appoints Fran Luckin as global co-chief creative officer

Kagiso Connect appoints new strategic digital growth and revenue partner

Megapro appoints general manager for rugby

More...Submit a person

Multimedia

All Galleries Audios Videos

Creative Circle Best of the Year Awards 2025

Creative Circle Best of the Year Awards 2025

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

MANZI Water

Liesl Lategan. Source: Supplied.

#CannesLions2026: Spitfire's Liesl Lategan selected for SIBI programme

Source:

SportyTV bags rights to stream Fifa World Cup 2026 in SA

The summit was launched in 2025. Source: Supplied.

Inside Pat on Brands' Business to Brand SummitKarabo Ledwaba

From left, Shoeshoe Qhu (MDDA CEO), Prof Pamela Maseko (Executive Dean) and Moipane Malefane, MDDA Board Member. Source: NMU.

NMU launches an industry ready media agency lab

Harley-Davidson launches Ride. Source: Harley-Davidson.

Harley-Davidson refreshes brand

Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back against fake versions of Vaseline Body Oils in Nigeria. Source: Unilever.

#BehindtheCampaign: Nigerian prince busts fake body oils for Vaseline

Need a new personal shopping assistant? Pixie on Sixty60 has you covered

Need a new personal shopping assistant? Pixie on Sixty60 has you covered

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026Association for Communication and Advertising

Global sports analytics leader Futures expands into Africa with CSA partnership

Global sports analytics leader Futures expands into Africa with CSA partnershipOctagon

Source:

Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do itAnne Hardy and Giancarlo Fedeli

Source:

SportyTV bags rights to stream Fifa World Cup 2026 in SA

18 hours

The summit was launched in 2025. Source: Supplied.

Inside Pat on Brands' Business to Brand Summit

By Karabo Ledwaba 19 hours

More news

Chatbots to facilitate $142bn of consumer retail spend by 2024

Chatbots to facilitate $142bn of consumer retail spend by 2024

12 Mar 2020

FoxP2 SA highlights 2 formidable female leaders and their crucial roles within the agency

FoxP2 SA highlights 2 formidable female leaders and their crucial roles within the agency

Dentsu 12 Mar 2020

Chairman, Cannes Lions and president of Ascential Marketing Division, Philip Thomas.

Cannes Lions 2020 still set to take place amidst coronavirus fears

11 Mar 2020

#BlockchainAfrica: "Bitcoin is the best system we've ever had for money" - Simon Dingle

#BlockchainAfrica: "Bitcoin is the best system we've ever had for money" - Simon Dingle

Jessica Tennant 11 Mar 2020

Leo Burnett announced as Agency of the Year - © Mark Tungate (Maydream)

First Epica Awards Sri Lanka deemed a "huge success"

11 Mar 2020

#BehindtheSelfie with... Samantha Fuller, head of communications for Uber in sub-Saharan Africa

#BehindtheSelfie with... Samantha Fuller, head of communications for Uber in sub-Saharan Africa

Jessica Tennant 11 Mar 2020

#SheSays - we want to hear what you say!

#SheSays - we want to hear what you say!

Kantar 11 Mar 2020

Under Armour reveals its vision for sportswear in 2020

Under Armour reveals its vision for sportswear in 2020

Lauren Hartzenberg 11 Mar 2020

Why Africa needs more successful content businesses

Why Africa needs more successful content businesses

Roy Morrison 11 Mar 2020

Leading through disruption

Leading through disruption

Dentsu 11 Mar 2020

Oliver Hermanus talks de-nuclearising a gay slur with his new film, 'Moffie'

Oliver Hermanus talks de-nuclearising a gay slur with his new film, 'Moffie'

Daniel Dercksen 10 Mar 2020

#OrchidsandOnions: Ads give lots to crow about

#OrchidsandOnions: Ads give lots to crow about

Brendan Seery 10 Mar 2020

Screengrab from Youtube.

It's time to take media training seriously

Tshepo Sefotlhelo 10 Mar 2020

Photo by Domenico Loia on .

Digital maturity is vital to profit growth: Here's why

Catherine Murray 10 Mar 2020

IAB invites young, black and gifted creatives to take up space in the Front Row

IAB invites young, black and gifted creatives to take up space in the Front Row

IAB South Africa 10 Mar 2020

KFC's The First Colonel to Conquer eSports campaign. Image supplied.

Warc Rankings announces Media 100 results

10 Mar 2020

5 insights on millennials that retailers need to know

5 insights on millennials that retailers need to know

10 Mar 2020

5 display trends seen at EuroShop 2020

5 display trends seen at EuroShop 2020

Scan Display 10 Mar 2020

Image source: .

South Africa hits Google with searches for 'face masks' and 'hand sanitizer'

Andy Walker 9 Mar 2020

Kevin Swanepoel, CEO, The One Club. © Margarita Corporan.

#Coronavirus: Creative Week 2020, The One Show moved to online streaming events

9 Mar 2020

The path to digital revolution for businesses in SA

The path to digital revolution for businesses in SA

Evan-Lee Courie 9 Mar 2020

City of Johannesburg to work with industry to curb illegal outdoor advertising

City of Johannesburg to work with industry to curb illegal outdoor advertising

9 Mar 2020

What to expect from this year's Night of a 1000 Drawings

What to expect from this year's Night of a 1000 Drawings

9 Mar 2020

Forbes Woman Africa Awards 2020 winners announced

Forbes Woman Africa Awards 2020 winners announced

9 Mar 2020

South African retail vs the coronavirus

South African retail vs the coronavirus

Mariëtte Frazer 9 Mar 2020

How to compete, stand out and succeed in an ultracompetitive, uncertain and complicated world

How to compete, stand out and succeed in an ultracompetitive, uncertain and complicated world

The Focus Group 9 Mar 2020

#FairnessFirst: A fashion film for the #MeToo generation, "Be a lady," they said

#FairnessFirst: A fashion film for the #MeToo generation, "Be a lady," they said

Jessica Tennant 9 Mar 2020

Standard Bank, UN Women and CGE shine a light on Female Entrepreneurs

Standard Bank, UN Women and CGE shine a light on Female Entrepreneurs

Topco Media 9 Mar 2020

Exponential Interactive announces its new business division, VDX.tv, is expanding into international markets

Exponential Interactive announces its new business division, VDX.tv, is expanding into international markets

VDX.tv 9 Mar 2020

Image source: .

PR & Comms: Show value or risk being cut

Lara Magnus 6 Mar 2020

Africa news

Chairman, Cannes Lions and president of Ascential Marketing Division, Philip Thomas.

Cannes Lions 2020 still set to take place amidst coronavirus fears

11 Mar 2020

Why Africa needs more successful content businesses

Why Africa needs more successful content businesses

Roy Morrison 11 Mar 2020

Kevin Swanepoel, CEO, The One Club. © Margarita Corporan.

#Coronavirus: Creative Week 2020, The One Show moved to online streaming events

9 Mar 2020

Forbes Woman Africa Awards 2020 winners announced

Forbes Woman Africa Awards 2020 winners announced

9 Mar 2020

Let's do Biz