Previously GM for 8 Image and Brand Creation in Johannesburg, and client director for Enterprise IG in Johannesburg and Dubai, Havik brings with him a wealth of experience. His background spans business development and branding strategy, as well as classical marketing and project leadership.
Havik says that while joining such an established team is somewhat daunting, it's also a real opportunity. “With the sense of respect for clients as well as among staff, and the infectious enthusiasm for creating truly great branding that is intrinsic to Switch, I am sure that I will enjoy my time here and assist in further building our reputation as one of the leading brand agencies in South Africa and beyond.”
Botha, who was promoted from his position as senior design director within the division, believes that his in-depth knowledge of the team will complement Havik's new insights, “Switch Branding and Design has always been firmly rooted in strategy: developing solutions that are both creative and highly tactical. We're looking to add even more of an edge to this foundation.”
Botha's experience spans the full branding spectrum from corporate identity development to logos and packaging, having worked on projects including the full rollout of MTN's new brand identity with visual language and signage application, the MTN8 Identity, Coca-Cola Africa full corporate identity roll out with signage application, 4:Secs condom packaging range, and ATNS annual report.
He is looking forward to the challenge of leading the team creatively - and encouraging them to reach even greater design heights.
With 2009 possibly an even tighter year for most companies when it comes to marketing activities, Havik and Botha believe that strategic and tactical solutions are going to take centre stage in the New Year.
“Maintaining and enhancing the value of one's brand must be seen as a business priority in 2009,” says Havik. “While cutting marketing and advertising budgets is the predictable response to financial constraints, companies need to get their brands to work smarter and more cost-effectively in the New Year. Communicating a clear brand promise that truly connects to the target audience will be paramount in differentiating one's brand in 2009 - where our division comes in.”
