The industry's lack of diversity and inclusion was made notably clear by last year's #TimesUp movement, largely focused on equality in race and gender. Now, with a rise of 'diversity and inclusion' focused roles popping in advertising, here's why it's important to focus on a range of ages and experience levels for true business transformation.
Today, Yashica Olden steps into her role as worldwide executive director for diversity and inclusion at Ogilvy, reports AdWeek. Olden will report directly to Donna Pedro, Ogilvy’s worldwide chief diversity and inclusion officer and executive partner.
Olden was chosen for the position as she has already implemented diversity and inclusion initiatives in more than 50 countries across Africa, Asia, Europe, the Middle East, North America and South America.
Internal diversity on the rise at ad agencies
Her first 60 days’ focus on the job will include implementing similar diversity and inclusion initiatives in EMEA and then Latin America, such as expanding Ogilvy’s gender wage gap report to include other metrics, such as race, and will ensure there’s support for people with disabilities and those who identify as LGBTQ.
Ogilvy’s also run a ’30 by 30’ internal campaign, aimed at increasing the number of young females in top leadership positions. As part of Ogilvy’s Center for Talent Innovation’s new disrupting bias report, Pedro explained to HuffPost that elevating women at Ogilvy has been an area of tremendous visibility and strength.
The rest of the world agrees as it’s important for ad agencies to be as diverse and inclusive as possible behind the scenes so that the work they produce is as representative of the real world as possible.
The Kantar insight division's Duncan Southgate, global brand director of media and Jane Ostler, global head of media, recently presented a global webinar session in headline findings from their latest AdReaction study on the challenges of gender-progressive marketing and getting gender right in advertising. Here's what you missed...
What do roller derbies, feminism and food blogging have in common? The answer is purple-haired Taiwanese-South African copywriter, foodie and author, Ming-Cheau Lin, who uses her platforms to educate the industry on being mindful of multiculturalism and better reflecting 'otherness'...
So while there’s definitely awareness of the need to make agencies as reflective of culture their work is meant to represent as possible, ageism in the agency world is one aspect of diversity and inclusion that’s often overlooked.
The age of experience: upskill yourself to stay relevant
Unfortunately, ageism is experienced at both ends of the spectrum. For the more experienced set, fewer opportunities come your way if you can’t prove you’ve actively kept up with the times and trends.
New research, from the new YouGov 'Age in the Workplace', commissioned by MEC and Campaign, indicates that people in the media, marketing, PR and advertising industry may experience higher rates of ageism...
25 Nov 2016
It’s a wake-up call for most of us who did our basic studies a decade or more ago as many of the jobs of today didn’t even exist back then.
So if we keep doing things the same way and don’t keep up with the technological changes and resulting business trends, if we don’t embrace an attitude of life-long learning and upskilling ourselves, we could easily get left in the dust ourselves as the tech-savvy set steps into the limelight.
Any revolution or change is met with fear and trepidation. Not only is artificial intelligence and automation impacting our daily lives (and what we do to earn a living), but it is also transforming entire industries...
But the ad industry of 2019 is in an odd space, where lack of access means that despite increasing awareness of the importance of offering internships, those bright young digital things often can’t even find a foothold into the industry.
If they do, they’re often not given opportunities to grow as they ‘don’t have the experience’ to succeed in those roles.
The South African jobseeker’s Catch-22
It’s a real Catch-22 where you can’t get a job without experience, and you can’t get experience without a job.
The third session of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 release was presented by Martin Neethling, director of groceries at Pioneer Foods, and was all about the 18- to 24-year-old market, the changing definition of teenagers and the game-changers in this regard...
Think Creative Hub's cofounders and creative directors Nkgabiseng 'Nkgabi' Motau and Mukondi Ralushayi explain their Cannes Lions links and why they just couldn't ignore feeling the itch of entrepreneurship two years ago...
Having won the same award in 2017, Nomacala Mpeta, head of learning at Digify Africa, explains why they're proud to be recognised a second time for leading the push for transformation in digital and encourages more agencies and NGOs to recognise the need to do so as a business imperative in corporate SA...
Luckily locally, we’re also increasingly hearing the call for better transformation in business, which factors in experience and age. A shining light in this regard, Digify Africa has won a Black Pixel for Best Contribution to Transformation in the Digital Industry twice at the IAB Bookmark Awards.
Where the opportunities don’t yet exist, create them
Nomacala Mpeta, head of learning at Digify Africa, recently explained that they do so by creating programmes that help young black people create valuable and meaningful careers in an industry that is still largely untransformed.
Young people have been born into a digital world and have a lot to teach the older generation. They also understand the consumer on the ground. In order to close the digital divide, we need to equip young people and professionals with digital marketing and content marketing skills… They have the talent but may lack the means or opportunity. They rarely disappoint.
Only in having a truly diverse workforce can we hope to truly connect with consumers, by making every effort to ensure our work reflects their reality.
Leigh Andrews (@leigh_andrews) AKA the #MilkshakeQueen, is Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality. She's also on the Women in Marketing: Africa advisory panel, was an #Inspiring50 2018 nominee, and can be reached at ...
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