The campaign communicates the bumper range of free benefits such as Nike football training tips, a limited edition Nike football, an elite training DVD, discounted call rates, 500 Mxit Moola, live match updates, a Nike football access card for exclusive Nike football events, R5 airtime as well as free weekly fitness tips via SMS.
"In partnership with media agency Carat, the company affords Cell C the ability to launch the value for money pack to soccer fanatics and educate readers on how the pack works. Our cartoon feature creates the springboard for Nike brand awareness in an educational yet entertaining read. We're delighted to have Cell C on our client base," comments a spokesperson for Mamba Media.
Having kicked off seven years ago, Mamba Media's Daily Sun cartoon, Soccer Warrior, has captivated readers with its energetic animations and the ups and downs of the characters' lives. The Cell C Nike story centres on a young teenager's dream to play for the greatest team in South Africa. After failing at team trials, the youngster is introduced to the starter pack which slowly assists him in improving his game and ultimately to qualify in the following trials.
The campaign ties into the global launch of Nike's new range of trainers, which contain a chip programmed to report exclusive training content like ball control, accuracy and speed to make players the best that they can be.
