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Serving up healthy lifestyles

For the second consecutive year, Provantage Events has been coordinating a national roadshow for Tastic, and the month of May saw them serving the public with a healthy dose of the Tastic Nature's Choice experience.

Issued by Provantage

17 Aug 2009

The Tastic Nature’s Choice stand at the Women’s Expo

Tying in with the concept of healthy living, Tastic was linked with Shape Women's Magazines series of national workshops and seminars. This then gave rise to the Tastic Nature`s Choice - Shape Magazine Workshop Experience stand.

The workshops took place in Johannesburg, Cape Town and Durban and focused on women's health, wellness, good eating habits, mental and spiritual balance, exercise and general well-being. The stand displayed Tastic's Nature's Choice range and included the brown rice's and lentils as well as the wild variants, all of which are good sources of fibre, have a low GI and a have delicious taste.

“Creating awareness and offering people a taste of our Nature`s Choice range was our key aim but we wanted to give consumers more insight into general wellness and well-being. Our stands were manned by 3 brand ambassadors that included a qualified dietician who gave out very popular and specialised diets. We also gave consumers a free heart rate and blood pressure reading. In addition Tastic also had an array of recipes using their various products and the stand proved to be the most popular at each seminar,” said Dom Smith, MD Provantage Events.

Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.