Marketing & Media trends
Industry trends
BizTrends Sponsors
Subscribe & Follow
Puma launches new running shoe at marathon expo
The product of two years design and development, it features patent-pending technologies which are a "game-changer" in a market currently driven by static shoes which do not respond to how a foot expands and contracts longitudinally, laterally and vertically when running.
Along with the Mobium Elite, the company has taken performance wear to the next level with the launch of its PUMA ACTV (Active) and RCVR (Recover) bodywear, the first-to-market use of both in-built athletic taping and enhanced compression. Compression apparel reduces muscle vibration and promotes faster recovery, while athletes use tape to help with muscle support. Its latest range of training tights, shorts and tops goes a step further with strategically built in elasticized silicone tape.
For more information, go to www.puma.com/MOBIUM or www.puma.com/actvrcvr.