The contract runs until the end of July on a fleet of branded cars in Pretoria and Johannesburg.
SA Natural Products hosted a breakfast briefing for the "moms" who branded their cars to educate them about the A Vogel product range, including Echinaforce, at the Fire and Ice Hotel in Melrose Arch.
The transport media specialist ensured that the drivers attended the educational session at Melrose Arch as part of the brand ambassador role they would fulfil through their vehicles. "In addition, each of our brand ambassador's was allocated hampers for families and sample packs to hand out to potential customers who were interested in trying the product," explains Brandyourcar.com's Jeff Ostrom.
After the breakfast, the moms were taken through a presentation about the product range and introduced to Echinaforce and how it works. SA Natural Products' marketing manager and sales executives were on site to ensure an informative and interactive session with this core target market.
The response and engagement from the drivers proved once again that the profile selection by Brandyourcar.com ensured that the brand was matched precisely to its targeted audience.
As part of the overall campaign, the media owner selected relatively fit and active working moms aged between 30-45, with school-going kids aged 3-16, to become hands on brand ambassadors for Echinaforce.
"A briefing session is a must." says Ostrom. "It harnesses the power of our mobile billboards, which have enthusiastic brand ambassadors who cannot wait to communicate their advertised product's unique selling points to their circle of current and potential consumers."
