Queenspark targets Cape Town parkers

Aimed at the client's target market of women aged 25 to 65 and men between 35 and 70, the brand is the first and last brand in consumer's minds when entering and exiting the mall. The large, back illuminated billboards across one parkade level gain targeted exposure within a specific environment. Queenspark has given the campaign a national footprint by combining mall advertising with a SMS, print, brochure and website drive.