Pendoring Special Section

When you grow taal you can grow taller

For 20 years Joe Public has celebrated operating as a truly South African agency, 100% independently owned and purpose-led to realise the ripple effect that is the growth of its people, clients and country. In recent years Joe Public United has grown its focus to create relevant, vernacular work. For an agency so passionately fuelled by local creative excellence, it is no surprise that this year's Pendoring Awards, an award show labelled "the truly South African award show", proved to be an evening that showcased the talents of vibrant Joe Publicans and their brand partners - clients intent on producing content that is authentic, moving and meaningful.

Growing in significance on the award show calendar, this year’s Pendorings marked its 23rd year. It was Joe Public, the group’s newly digitised above-the-line agency with its powerful campaigns for Castle Milk Stout and Chicken Licken that led the charge across a wide range of categories winning 10 Gold, five Silver and seven Craft Certificates. Joe Public Shift, the group’s branding and design unit brought home six awards including five Golds. Having recently received the prestigious title of Agency of the Year at the 2018 Loerie Awards, Joe Public really popped the corks on acceptance of the coveted Pendoring Umpetha Award. A highly respected honour, the Umpetha is presented to the best advertisement in an indigenous language, excluding Afrikaans. It was the beautifully crafted piece, “#GetItBack”, for Castle Milk Stout that truly encapsulated the spirit of the award, trumping the Integrated Campaign category.

“We are extremely proud of our creative talent at Joe Public. Our diverse, dedicated people are invested, heart and soul, in what they do. They are driven to create work that is relevant, work that belongs to our country – a country that has long since been seen as a pivotal player in the international award circuits. Together with our clients, we believe creativity is about stretching your mind to make magic. When we see locally inspired work rising to the top, we know that magic is doing what it should – inspiring a nation to think beyond,” said Xolisa Dyeshana, Chief Creative Officer, Joe Public.

Joe Public proudly sits at the top of this year’s Pendorings creative table and is steadfast in their belief that excellence exponentially breeds great creativity, which ultimately grows our clients.

Get It Back Film: https://bit.ly/2SxRgBP

Awards Table:

Communication Design
PrizeEntry AgencyBrandProductLanguage
Campaign SilverJoe Public ShiftBoerenmeisje OnderklereBoerenmeisje OnderklereAfrikaans
Campaign GoldJoe Public UnitedSouth African Breweries (AbInBev)Castle Milk StoutngesiNdebele
Design Crafts
Campaign Craft CertificateJoe Public ShiftBoerenmeisje OnderklereBoerenmeisje OnderklereAfrikaans
Campaign Craft GoldJoe Public UnitedSouth African Breweries (AbInBev)Castle Milk StoutisiXhosa
Campaign Craft GoldJoe Public ShiftBoerenmeisje OnderklereBoerenmeisje OnderklereAfrikaans
Craft GoldJoe Public ShiftBoerenmeisje OnderklereBoerenmeisje OnderklereAfrikaans
Design Mixed-media Campaign
GoldJoe Public ShiftBoerenmeisje OnderklereBoerenmeisje OnderklereAfrikaans
Film
Campaign SilverJoe Public UnitedCentre of Communications ImpactBrothers For LifeSesotho
Campaign GoldJoe PublicChicken LickenRock My Soul 3 StraightisiXhosa
GoldJoe Public UnitedAB InBevCastle Milk StoutisiZulu
Film Crafts
Campaign Craft CertificateJoe PublicChicken LickenRock My Soul 3 StraightisiXhosa
Campaign Craft CertificateJoe PublicChicken LickenRock My Soul 3 StraightisiXhosa
Craft CertificateJoe Public UnitedAB InBevCastle Milk StoutisiZulu
Craft CertificateJoe Public UnitedAB InBevCastle Milk StoutisiZulu
Craft GoldJoe Public UnitedAB InBevCastle Milk StoutisiZulu
Craft GoldJoe Public UnitedAB InBevCastle Milk StoutisiZulu
Craft GoldJoe Public UnitedAB InBevCastle Milk StoutisiZulu
Campaign Craft GoldJoe PublicChicken LickenRock My Soul 3 StraightisiXhosa
Integrated campaign
GoldJoe Public UnitedAB InBevCastle Milk StoutisiZulu
Live Communications
SilverJoe PublicSABPublic AwarenessisiZulu
Radio & Audio
Campaign SilverJoe PublicCentre for Communication ImpactWomen EmpowermentSesotho
Campaign SilverJoe PublicJet O aperengSesotho
Campaign SilverJoe PublicChicken LickenStoresAfrikaans
Campaign GoldJoe Public ShiftBoerenmeisje OnderklereMelktertAfrikaans
Radio Crafts
Campaign Craft CertificateJoe PublicJetJet plus-size rangeisiZulu
Campaign Craft CertificateJoe PublicChicken LickenStoresAfrikaans
Campaign Craft CertificateJoe PublicChicken LickenFly-ThruisiZulu
Campaign Craft GoldJoe Public ShiftBoerenmeisje OnderklereMelktertAfrikaans


Joe Public United's press office

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