What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Nashua campaign combines sports, heroes
“Nashua's ‘It's For Everyone' campaign sets the benchmark in successfully collaborating two sporting greats, South African rugby captain John Smit and South African cricket captain Graeme Smith, with a local brand. It aims to unite South Africa and the sporting community ahead of the 2010 soccer World Cup.
The television advert is currently being aired daily across all SABC channels and DSTV and is available on YouTube. In addition, the company will activate its print and bus campaigns in December 2009.
“Due to Vodacom's sponsorship role in rugby and MTN's involvement in cricket, Graeme and John made for an unlikely partnership in a cellular ad campaign,” comments Nashua Mobile marketing director, Doug Mattheus. “Moving into 2010, we will continue to communicate messages of support from SA's top sporting personalities in cricket, rugby and other sports, to encourage locals to stand proud and be part of the World Cup initiative.”
“With 2010 around the corner and SA's recent successes in the international sporting arena, local brands should capitalise on SA's fanaticism about sports and their fixation with sporting celebrities,” comments Prosport International's global MD of rugby and cricket, Craig Livingstone.
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