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[Biz Takeouts Podcast] 50: Mobile in South Africa and Africa with Google

Find out more about the current trends in mobile search and mobile marketing for businesses in South Africa and Africa by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]


In the Cape Town studio on Thursday, 24 January 2013, was Google's head of New Products for Sub Saharan Africa, Brett St Clair (@brett_stclair). St Clair and show host Warren Harding (@bizcomwazza) discussed the growth and current trends in mobile in South Africa and Africa; how mobile is opening up opportunities for businesses in the region; mobile users' browsing habits; and St Clair gave advice on getting started with mobile marketing and common mistakes to look out for.

They also looked at ROPO (research online purchase offline) and how it has impacted consumer behaviour and advertising.

Brett St Clair and Warren Harding in studio.

The news roundup covered:


If you missed the show, download (50.4MB) or listen to the podcast (55:07 minutes).

Episode 50: Mobile in South Africa and Africa with Google

Date: 24 January 2013 Length: 55:07min File size: 50.4MB Host: Warren Harding

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