Adams & Adams to sponsor MPASA PICA Awards

"We are delighted to partner with the PICA Awards this year," says Gérard du Plessis, Chairman of Adams & Adams. "We are particularly excited to be associated with the Editorial Excellence category, which recognises distinction in journalism and creative across all sectors of magazine publishing, including custom, business-to-business and consumer.

"Magazines provide a unique platform for the voices of our country to be heard and, just as our journalists and designers contribute to the right to freedom of expression and bring kudos to their magazines, so their talent must be protected and valued.

"Creatives are often not aware of their rights, or are immersed and all-consumed by the creative process, forgetting to protect their individual entitlements and ultimately their financial wellbeing during their creative journey. This should be fundamental to the process. The firm has been protecting the rights of creatives for over 105 years and continues to do so - whether it is visual messaging or the written work - by providing legal counsel on how to tackle copyright, contracts and all the other professional skills needed to safeguard their economic freedom.

"We wish all the PICA Award entrants every success. A team of specialists at the firm is standing by to help you in your creative journey, while ensuring that your financial safety net is in place for the future."