Global footwear giant, Bata South Africa, is unleashing the most innovative and trailblazing concept, to answer the call for the elixir of youth fashion and style, a highly connected and on point, Youth 'Board' of Directors. These trendsetters, aged between 8 and 16, are about to give Bata SA, the swagger of youth insight and market desirability, leading Bata on a journey of invaluable discovery.
An elite Bata SA ‘Youth ‘Board’ of Directors’ selection team, spent hours, scrutinising masses of applications, to appoint 21 school going youth, to the board, reflecting the hippest trendsetters too.
The new Youth 'Board' of Director members, by region, are:
Durban Charlain Adia Anthony Deanté Swart Keagan Bryce Stops Kyla Alexia Irusan Madison Ellen Miles Nolwandle Sibusisekile Mbeje Sashin Cash Naidoo
Cape Town Gemma Holland Moggamad Mika-eel Mohamed Wayne Van Der Schyff Zahrah Bailey Mia Maria Kretchmer Tiago Teles Kwakho Mamputa
Johannesburg Golaotswe Tlhabane Kristen Lindiwe Peters Eli Bergh Erin Jade Hildebrand Kaden Allkins Shaeleigh Buys Phegello Molefe
"Congratulations and celebrations to all the directors-of-our-future. We look forward to working with you. We welcome your fresh, new perspective and to delivering a vibrant and creative ‘youth-appeal’ fashion philosophy, to all young South Africans," exclaims Swastika Juggernath, Marketing Manager, Bata South Africa.
‘Board’ members will be sharing their insight and expertise for the remainder of 2019 and the young Bata brand ambassadors will be wearing BATA brands, to school and while socialising, to get the full product experience. Suggestions, concepts and content will be shared during three ‘board’ meetings, that will be held during school holidays, so school work remains in top priority seat.
Each board member receives; school shoes of their choice, for the year; Tomy Takkies in three different styles or colours; one other brand of Bata shoes; a personalised Bata Youth Board of Directors business card; a Directors uniform of a ‘step out’ shirt and fun T-shirt; a tablet with data for the duration of their tenure; stationery; reading and e-reading books; online personalised courses; a powerful ‘real-life’ learning experience; a reference letter at the end of the tenure, signed by the MD of Bata; and directors deviance school fees or a donation to their school.
Congratulations to the youth, who have been chosen to ride the board, and be a part of the future. Bata is listening, so make your voice heard.
Bata customers are individuals with unique lifestyle and also specific taste in shoes and are comfortable with who they are. Bata has a worldwide reach, with operations across 5 continents managed by four Regional Meaningful Business Units.
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