#NewBiz: Nedbank appoints new marketing and communications agencies

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These agencies have strong to BBBEE credentials, their diversity aligns to Nedbank’s procurement strategy and they’ve proven to have the correct culture fit to meet the bank’s business objectives.

Khensani Nobanda, group executive for Nedbank Group Marketing and Corporate Affairs.

“The diversity of these agencies will enable us to entrench the Nedbank narrative, expand our client reach through effective and targeted digital strategies, remaining mindful of the current competitive landscape in the financial sector,” explains Khensani Nobanda, group executive for Nedbank Group Marketing and Corporate Affairs.

Nedbank recently embarked on a brand repositioning journey at the heart of which lies the banks purpose; to use its financial expertise to do good by helping clients and communities to see money differently and give them the tools with which to manage it. The appointment forms part of this journey.

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“We look forward to a fruitful partnership with the selected agencies as we strive to tell the Nedbank story by tapping into the talents of our diverse new partners,” concludes Nobanda.