Being an individual who’s largely involved and is fascinated by the influencer marketing space and the possibilities the industry holds, this article was always going to garner strong interest from me. Judging from this, it’s safe to say that the future of social media and influencer marketing hinges largely on Gen Z.
For agencies, marketers and brands alike, it goes without saying that paying attention and crafting content that is relevant (and also appeals) to Gen Z is a no brainer and probably should at least make up half of their marketing strategies. Why is that you might ask? And more importantly, why influencer marketing specifically?
Well, according to AdWeek, nearly a quarter (that’s an impressive 25%) of today’s marketers cite influencer marketing as being their most effective customer acquisition tool, whilst last year 81% of those who had previously executed influencer marketing campaigns agreed that influencer engagement is effective. And in case that wasn’t enough to convince you, social media today reports that 59% of marketers will increase influencer marketing budgets during the course of this year.
But where does the Gen Z crop fit into all of this? Instead of taking my word for it, this article from CMO comprising of some mind-blowing stats explains it better. Below are a few:
Judging from the above stats, it’s evident that this generation is vastly expanding, is tech savvy and will make up a large chunk of the typical consumer – in fact, this has already begun.
Brands like this one have already taken notice and begun collaborating with some of these micro-influencers. Perhaps it’s time for yours to follow suit or at least start thinking about it? Just some food for thought.
