New digital game benefits charities

RamsayMedia has launched a new interactive computer game, Ramsay Racer, which allows the ad industry to compete for the top spot in a test of competitors' gaming skills, as they race for the fastest time in a variety of vehicles on different terrains. The competition closes on 14 September 2010, with the three finalists from each region invited to play-offs at industry events.

The company is donating R750 000 in advertising space to worthy causes - the chosen pro bono clients of three regional winners, who will also win R75 000 in brand-related lifestyle experiences for themselves.

The concept is part of its social responsibility efforts and it allows the company to showcase its multi-platform advertising solutions - the touchpoints winners have available for their campaigns include print, website, webletters, social media, mobile and events. The game allows competitors to learn more about the company's brands and platforms in a fun way - time bonuses are earned for collecting brand icons and correctly answering multiple-choice questions along the way.

Participants may play as often as they like to improve their time, which is recorded on a leader board once they access the game at www.ramsayracer.co.za.