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Loudfire takes care of guest experience at Range Rover launch
The creative muscle behind the guest experience component of Land Rover's launch last week of its new Range Rover Sport vehicle, was, it turns out, provided by parties, events and experiences company, Loudfire.
Loudfire was contracted to provide the total guest experience for the vehicle launch, which took place over a period of two days. From tents to décor, bar, food and service, the event production company saw to it that the experience enjoyed by Land Rover's guests was every bit as good outside of the vehicle, as it was inside.
The launch saw guests take a two day road trip that traversed the lush greenery of George and Knysna, to the harsh and unforgiving climes of the Karoo in Oudtshoorn, to test the Range Rover Sport's abilities under varying conditions.
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Tracey-Ann Carroll
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