"Experience has shown that when exhibitions offer good value and excellent opportunities for exhibitors to boost their sales prospects, they tend to be successful, even in recessionary times. We're finding that companies see leading industry exhibitions such as this as an opportunity to create brand awareness and product or service preference through experiential marketing, which goes a long way towards creating a sound connection with customers and potential customers, possibly more so than other more traditional selling methods," says Brad Hook, portfolio director at Specialised Exhibitions.
The 2013 show will also present for the first time concepts and innovations including the Unilever Food Solutions Hostex Inspirations Conference, offering free-to-attend 'on the floor' educational seminars.
The show is backed by a range of some of the best known industry associations and organisations, which include:
"We will also give some of the features and other visitor attractions a 'facelift' in 2013, which will ensure that the events and activities that have become so popular over the years remain fresh and up to date, bringing quality visitors to the show," concludes Hook.
For more information, go to www.hostex.co.za.
