#SingularityUSouthAfrica2019: Creating an extraordinary impact in a world of accelerating change

Laila Pawlak presenting this talk at the SingularityU South Africa 2019 Summit. Image supplied.

If you can customise it, you should definitely do it.

What does exponential mean? First, ask what is the difference between linear and exponential. According to Moore’s Law, computer power doubles every 18 months – quite something when you think of what, in society, is powered by computers within our everyday lives.

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We cannot keep underestimating the power of technology. Computers have been upgraded but our brains haven’t. We’re old technology and struggle to comprehend the difference between linear and exponential. Technology is both interesting and fascinating but it is humans who make technology come alive.

What is human technology? What do we spend our time making? Humans are the smartest of all species, which means we need to spend time on the world’s most important to-do list – the UN’s sustainable development goals.

But we should also ask where governance fits in and why are looking towards business leaders to lead us in solving today’s biggest problems.

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The customer is no longer simply B2B or B2C. Why? We’re no longer competing for people’s attention or money, we’re also competing for time and for algorithmic preferences. Who is the customer of today?

• B2IE – business to individual enterprise
• B2I – business to individuals, in context
• B2A – business to assistants (fed by data)

Technology is moving at an accelerating pace – we’ve first moved from an all-hardware to an all-software era, we’re now moving into an era of ‘humanware’. Technology today is about making our lives as human beings better.

The Fundamental 4s

What drives people are best principles, not necessarily best practises.

• Do better – enhance people’s performance, competencies and results
• Be better – consumers expect transparent, sustainable and ethical solutions that better humankind
• Look better – improve people’s social status
• Feel better – trigger people’s senses and emotions

Re: Humanise

Extraordinary impact is not about you, the organisation you work for or the technology. It’s about how you can positively impact humans. The future we create depends on the challenges we dare to take today.

Don’t be a bystander.