Virtual Reality (VR) has received a lot of airtime over the past few years. For retailers, in particular, the technology offers completely new ways to reach their audiences. But are we thinking about this in the right way?
Access to education is not fully democratised yet we learn in an education system based on the written word. What if we could feel interactive and embodied learning? This is where VR and AR come in – they’re both tools to learn in fundamentally new ways.
The applications of these experiences will change our lives going forward and the proliferation of digital worlds. What kind of problems can we solve differently? The history of great ideas is not about the ideas themselves but about the representation of these ideas. You cannot scale an idea without being able to represent it (well).
We’re still caught in the paradigm of print. The printing press was an amazing revolution in human knowledge but it also constrains us as there are now many more ways of knowing, learning and understanding. How can we gain more of the world’s knowledge in a multi-sensory paradigm? Virtual worlds which will fundamentally change our perception and allow us to alter different experiences.
I've curated four examples of experiences created using technology or a combination of technology and tactile, to give you ideas to use in your industry to capture the attention, or rather the adoration, of customers...
With VR, the form factor has changed exponentially. From wired to mobile to mixed reality, we can now move seamlessly between these worlds. We’ve moved from military to enterprise and are slowly heading into the consumer space. As Tim Cook said: “Life without AR will be unimaginable in a few years.”
As price points diminish, the consumer marketplaces open up. But to get AR and VR right, you need meaningful content as well as hardware that provides a good user experience.
Augmented reality (AR) and virtual reality (VR) have the potential to shake up the customer experience by individualising retailers' offers and enabling customers to visualise products in different settings. By 2020, 100 million consumers will shop in AR online and in-store, according to Gartner...
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