Neuroeconomics to improve sales performance
Neuroeconomics, which combines neuroscience, psychology, economics and coaching to develop a unique approach to sales and sales team management, will form the core of a new Proactive Selling course to be launched in August this year, by the UCT Graduate School of Business (UCT GSB).
Programme director Tim Keys, who is also MD and founder of the Sales Institute states that neuroeconomics is challenging many commonplace sale practices and changing the way sales teams operate. He adds the course will give sales managers a much-needed new perspective on how to manage teams during tighter economic times.
The programme will run through the executive education unit of the UCT GSB from 4-6 August 2010 and is targeted at executives looking to transform their sales environments, sales managers wanting to increase team performance and sales professionals trying to make the jump into management.
