What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Why what worked before won't work now
When an economy goes through a slump the tall poppies in the field will be those who innovate and come up with new ways to make sales.
Innovation is the name of the game when sales are harder to make. The old and trusted will probably not work, or work as well as they did. so change is essential. Read more here.
