New year TAMS

SAARF TAMS uses the All Media and Products Survey (AMPS) to estimate the size of the television universe, which will set the parameters of the sample. The TAMS universe is adjusted every six months with each new AMPS release (normally in January and May each year). While people are continuously buying new TV equipment, the TAMS universe can only be updated every six months after AMPS is released.

13 Dec 2010

Updating the universe regularly ensures that the data remains up-to-date with changes happening in the TV arena, changes which are brought about by the constant addition of new households to the TV-viewing population and the inexorable move to Pay TV.

This year, in addition to the usual universe update, the total population has been updated as per the BMR figures. The SAARF TAMS household universe has increased from 9,820 000 to 10, 651 000. From January 2011, it will also weight the DStv bouquets separately.

The following tables show the current TAMS universe (2009B), the universe that will be implemented (2010A) in January 2011 and the differences between them.

Current Universe

Source: AMPS 2009B - 6 months - TAMS UNIVERSE (All Adults 15+)
	Total	Non-Satellite	Satellite
Females Afr/Bth	2247963	1649043	598920
Males Afr/Bth	2107450	1412701	694749
Females Eng/Oth	1654296	858774	795522
Males Eng/Oth	1508721	795871	712850
Females Ngn	5028941	4184800	844141
Males Ngn	5010295	4098390	911905
Females Sot	4277142	3650755	626387
Males Sot	4312698	3590469	722229
	26 147 506	20 240 803	5 906 703
Western Cape	3012573	2388333	624240
Northern Cape	622174	506329	115845
Free State	1774149	1562249	211900
Eastern Cape	3489149	3002915	486234
Kwazulu-Natal	4552718	3352995	1199723
Mpumalanga	1850528	1474265	376263
Limpopo	2848639	2413441	435198
Gauteng	6243000	4062034	2180966
North-West	1754575	1478241	276334
	26 147 505	20 240 802	5 906 703
lsm 1-6	16010343	15001306	1009037
lsm 7-10	10137160	5239495	4897665
lsm 1	0	0	0
lsm 2	518426	518426	0
lsm 3	1176946	1176946	0
lsm 4	3519056	3493739	25317
lsm 5	5003005	4719889	283116
lsm 6	5792911	5092306	700605
lsm 7	2963569	2204237	759332
lsm 8	2301202	1413149	888053
lsm 9	2935370	1220248	1715122
lsm 10	1937019	401862	1535157
	26 147 504	20 240 802	5 906 702

Universe for January 2011

Source: AMPS 2010A - 6 months - TAMS UNIVERSE (All Adults 15+)
	Total	Non-Satellite	Satellite
Females Afr/Bth	2348479	1610532	737947
Males Afr/Bth	2247758	1415436	832322
Females Eng/Oth	1783867	1029708	754159
Males Eng/Oth	1625307	891805	733502
Females Ngn	5502777	4611976	890801
Males Ngn	5163840	4182377	981463
Females Sot	4949272	4151274	797998
Males Sot	4378967	3644704	734263
	28 000 267	21 537 812	6 462 455
Western Cape	3340860	2661066	679794
Northern Cape	541535	449986	91549
Free State	1943251	1604466	338785
Eastern Cape	3204846	2646480	558366
Kwazulu-Natal	5157005	3834704	1322301
Mpumalanga	1935055	1466944	468111
Limpopo	3217220	2740349	476871
Gauteng	6407619	4204403	2203216
North-West	2252875	1929412	323463
	28 000 266	21 537 810	6 462 456
lsm 1-6	16678396	15576042	1102354
lsm 7-10	11321869	5961767	5360102
lsm 1	0	0	0
lsm 2	245711	245711	0
lsm 3	1065928	1065928	0
lsm 4	3725205	3697673	27532
lsm 5	5221840	4938162	283678
lsm 6	6419712	5628568	791144
lsm 7	3495254	2534891	960363
lsm 8	2930744	1792127	1138617
lsm 9	2916374	1270774	1645600
lsm 10	1979498	363977	1615521
	28 000 266	21 537 811	6 462 455

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New year TAMS

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