Book for AMPS Jul 09-Jun 10 presentations, free CD end October
The South African Advertising Research Foundation (SAARF) invites interested parties from the advertising, marketing and media industries, as well as the media, to attend the AMPS industry release covering fieldwork from July 2009 to June 2010.
This is the second AMPS release to have a full 12-month data set from the new Double Screen Computer Assisted Personal Interviewing (DS-CAPI) methodology. The presentation will last approximately an hour and all information will be embargoed until 12 noon on 30 September 2010, the official release date.
Venues
- Johannesburg - Bryanston Country Club, Tuesday 28 September 2010 @ 2pm
- Durban - Riverside Hotel, Wednesday 29 September 2010 @ 9.30am
- Cape Town - Southern Sun, The Cullinan, Thursday 30 September 2010 @ 9.30am
Thursday, 30 September 2010, attendees will be expected to honour this arrangement.
RSVP
There event is free but attendees need to register on the website www.saarf.co.za
Official release, free website copy
Seven days after the official launch, the AMPS CD, including the Technical Report, Media by Demographics & Services, Media by LSM groups 1-4, 5, 6, 7, 8, 9 and 10 (for Total Adults), as well as the Branded Data report (branded data by demographics), will be available for purchase.
SAARF has decided that in the interest of making the data more widely available to all stakeholders, the contents of the CDs will be available free of charge on the SAARF website at the end of October 2010.
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