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#ROOTS2019 sheds light on buyer behaviour

Why do we need to understand buyer behaviour? As marketers, advertisers and brand growth specialists, we are all in the business of building brands, looking for opportunities to talk to potential buyers or product users by geographic area and potentially influence behaviour. This works best when we understand what makes consumers tick.

The latest ROOTS 2019 data enables users to analyse and better understand buyers of many categories at a local geographic level. ROOTS reveals what these areas look like in terms of demographics as well as interests and propensities to shop. ROOTS shows just how competitive markets are across categories at a local level and that customers are spoilt for choice, with different shopping patterns emerging area by area.

For more detail on #ROOTS2019 visit our website and follow us on social media @sparkmediasa.

Spark Media
Spark Media, a division of Caxton & CTP Publishers and Printers Ltd is an advertising and media-solutions, sales company. We represent Caxton-owned local newspapers, as well as selected independent publications in Sub-Saharan Africa. We offer solutions that focus on location-targeted content.

Read more: Roots, SPARK Media
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