KFC menu boards go digital across South Africa

This project is now seen as one of the largest digital menu board networks in the world.

"In the past, any new additions or tweaks to the menu would require a complete new print. This process would prove to be both time-consuming and costly - plus, your customers wouldn't know about the changes until the new menus arrived," says PVision Director, David Ross.

ODM Network Director, Marcel Broodryk, adds, "Now, with a touch of a button, the screens can be changed and updated instantly. With over 27 different layout possibilities, that includes portrait and landscape options - and even soda fountain, breakfast, or 24 hour store layouts - the content can be laid out and managed effectively from a central point."

Broodryk believes that projects such as this one could pave the way for other retailers to see the key benefits of digital signage. "The biggest notable benefits are how it enhances the in-store retail experience for your customers and allows you to manage content in an effective and efficient manner. Also, it is environmentally friendly and allows businesses to eliminate unnecessary paper wastage."

"Digital signage presents the perfect solution, because it is attention-grabbing, allows for diverse content types and is fully customisable. It is the future of retail marketing," concludes Ross.

For more information, go to www.pvision.co.za and www.onedigitalmedia.com.