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The new Xperia in mobile technology
Sony Ericsson officially launches its new multimedia Xperia X1 mobile phone, today, 30 September. First announced at Mobile World Congress in Barcelona in February 2008, the device is Sony Ericsson's response to meet the growing need for a premium, converged multimedia experience on the mobile phone.
The phone was recently previewed at Tent London - part of London Design Week - where visitors had the opportunity to experience and exclusively review the phone at the Sony Ericsson stand.
This is the first product under Sony Ericsson's new premium sub-brand Xperia™. Designed to meet consumers' needs for a converged entertainment and mobile web communication experience, the phone is a stylish handset encased in a stainless steel body, with a striking arc-slider design revealing a wide pitch full QWERTY keypad. All in all, the Xperia™ X1 is an elegantly designed phone, supported by a powerful multimedia ecosystem inside.
The phone will roll-out in selected markets throughout Q4 2008:
APAC: Indonesia, Singapore, Bangladesh, Cambodia, India, Malaysia, New Zealand, Pakistan, Philippines, Sri Lanka, Taiwan, Thailand and Vietnam
Europe: UK, Germany, Sweden, Spain, France, Italy, Switzerland, Netherlands, Austria, Norway, Belgium, Portugal and selected Central European markets
Africa: South Africa
Latin America: Argentina, Chile, Uruguay, Paraguay and Bolivia
The Xperia X1 will be available in South Africa in November 2008. Availability dates for North America, China Australia, and Russia will be announced by local markets in the coming months.
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