Why media is the backbone for marketing your wholesale business?

Tangible markets, large retail chains and designer outlets have made extensive web based outlets and are continuously updating their publicity through media channels.

Marketing stats

Remember the million dollar very famous photographic equipment and film company, Kodak? They ran out of business because they refused to convert and update to digital technique.

Do you know that this myth about youth of 18 - 25 being more active on social sites or females being more 'socially' active than men, is totally wrong? A very famous social media monitoring site breaks a lot of myths with their research which showed that:

1. Almost equal number of male and female population uses the social media sites with male percentage being 49 while female percentage for using these sites is 51.

2. Out of the total percentage of Facebook users 61% of them is middle aged or older with the median age being 37.

3. The youth group from 18 - 24 have spread out over all media channels and are not dominating any one particular site as a majority.

Moral of the story

All age groups are socially active and are using some sort of social media to stay connected, for their own purposes.

What you need to do is know where your potential customers are and at which social channel they are more active. For example, if you run an online business, then you can monitor the activity of any other online organisation like wholesale pages, you can see what strategies they employ to boost their posts.

Your failure in doing so can result in loss of direct social relationships and moreover slow pace in new customer acquisition. So having established how social media is the backbone for communicating to a wider audience, let me tell you how you can harness this powerful tool for reaching out to potential wholesale customers.

There are three critical factors, which if you follow can revitalise your social digital marketing strategy

1. Follow your customers

One of the few things in life which are endless in their bounties is digital and social media. There is no end to gaining benefit from it and when it comes to 'the sky is the limit', the diversity and multiplicity of options to socialise are ceaseless too.

Options like Twitter, LinkedIn, Facebook, YouTube give you an immense ground to play on and boost your business. The only key is to know where to go according to your product and general preferences, because as a wholesaler you know what you are selling and what demands you cater to.

2. Watch your competitors

Competitive alertness and sharpness is something that can give you a great push to your online business, whether wholesale or retail. Make a team or deploy some resources or a chunk of your time to critically monitor and analyse what your competitors are doing, the strategies and marketing policies they are using.

Facebook is one site where the activity is public and you can see their statistics. Here are four critical checks you can do to keep updated about your competitor's activity:

• Social sites where they are active
  
• All the types of content and blogs or any other material they get from public posting or from their personal posts.
  
• You can see the number of likes/fans/views/traffic on their website or install some SEO tools which help you gauge traffic on your competitor's portal.
  
• One of the very vital things to know is the quality of their posts and how they are promoting it via social media.

3. Promote and involve

For your online wholesale business to grow, you need to attract customers by offers and discounts which they aren't getting anywhere else.

You can start a contest and make it open for the public to participate in. It could be a best Halloween costume contest or best decorated house on Christmas or anything according to the season.

Another way to engage more people is to keep them involved. Post pictures of your own activity. Tell them what you are doing, post images of a celebration, an annual dinner or anything which can spark general interest.

It's all up to you

The bottom line is that you need to do more sales. These are all tactics to generate traffic and spread your grasp on people and get more and more customers.

These three guidelines are just a tip of the iceberg. At the end of the day it's you who will gauge and decide what strategy works best for you.