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Twitter breaks news, but will it break journalism?

Twitter's value to breaking news quickly and efficiently is beyond doubt, but the accuracy of the news being reported is far from perfect.

With Twitter able to deliver news quickly and to a potentially huge audience due to its viral nature, already-pressured newsrooms are under increasing pressure to get content out, and to get it out fast.

But few are asking what this is doing to journalistic ethics. For example, can media organisations and journalists delete inaccurate tweets that were posted without revealing they did so?

Read the full story on www.memeburn.co.za.

Source: Memeburn

Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.

Go to: http://www.memeburn.com

About Herman Manson: @marklives

The inaugural Vodacom Social Media Journalist of the Year in 2011, Herman Manson (@marklives) is a business journalist and media commentator who edits industry news site www.marklives.com. His writing has appeared in newspapers and magazines locally and abroad, including Bizcommunity.com. He also co-founded Brand magazine.
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