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Mom in media
Thankfully, there are so many of us moms in media, and just working moms in general, that I could speak to and be reassured that, being a working mom really makes you work towards being the most efficient mom/person that you can be – at work, as well as at home. You make the hours and minutes count even more when you are spending time away from your child. You appreciate every moment even more. Being a mom really puts things into perspective and you almost feel better equipped to handle the stresses that media can bring. A study done in 2010 by Yale University revealed that growth changes do occur in a woman’s brain during the first two years of motherhood and that the parts that grow “are responsible for emotion, reasoning and judgement, the senses and reward behaviour,” definitely some of which we could use in our daily media lives. The study also mentioned that the brain is so amazing at storing information, that coming back to media was almost like riding a bicycle again after many years of not.
Of course working for a forward-thinking company that allows you the flexibility to be a mom really helps too! In Cape Town there are many media agencies led by strong woman, who are moms, so it is encouraging and inspiring to be part of this era, as we have that common thread that helps us relate to each other at various levels of seniority. Taking all of this into consideration, it makes you realise that being a mom really is amazing, but being a mom in media is even better, because you really can have it all.
About Carat
Carat’s mission is to Redefine Media. Carat creates better business outcomes for clients through its command of media convergence. Established in 1968 as the world’s first media agency, Carat is part of the Dentsu Aegis Network, the global communications network Innovating the Way Brands Are Built. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of more than 9,000 talented staff. For more information visit Carat.com or follow @CaratGlobal.
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists. www.dentsuaegisnetwork.com
About Hemlata Naidoo
Hemlata Naidoo is an Account Director for Carat Media Planning & Strategy. Hemlata has been in the media industry for 12 years and at Carat for 3. She has a strong client service background, with experience in media buying, planning and strategy across the South African and International market. She has experience across a range of sectors including automotive, alcohol, sporting brands, fast food, telecommunications and direct response in the UK market. She also has experience working and co-ordinating with African markets on global clients.- Dentsu Performance transforms and sets the bar for digital marketing09 Sep 10:59
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