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Creative Circle results for June 2012
The Creative Circle Ad of the Month results for June 2012 have been announced.
Comments Brett Morris, chairperson for the month: "Quite a lot of work entered this month, which is not surprising, given that we're still within two months of the Loerie deadline."
| Category | June 2012 |
|---|---|
| 1. PPC/15% more "Tiger/Sausage/Peeping Tom" - TJDR Jhb | |
| 2. Independent Newspapers/Cape Argus Compact Launch Phase 2 "Julius Malema/Helen Zille/Kim Jong" - King James | |
| 3. National Geographic Kids Media 24/Magazine "Twitter Birds" - FoxP2 | |
| 3. Volkswagen/Parts & Service "Swing/Kettle/Braai" - Ogilvy Cape Town | |
| Film | 1. McDonalds SA/Kids Birthday Parties "Point of View" - DDB SA |
| 2. Lexus/45 Snor - Draftfcb Jhb | |
| 3. Eskom/4M "15 Watts" - Saatchi & Saatchi Jhb | |
| 3. Playboy "Hairstyles" - Y&R | |
| Radio | 1. Nampak/Twin Saver "Allergy/Ignacio/Debt Collector Daddy's Girl" - TBWA Hunt Lascaris |
| 2. Hyundai/1x35 "Parking Assistant" - TJDR CT | |
| 3. Comair Ltd/Kulula.com "Man Go" - King James | |
| Ambient/outdoor | 1. Tiger Brand/Doom - Roachville "The Bedroom/The Lounge/The Café" - TBWA Hunt Lascaris |
| 1. Land Rover/Defender "Buffalo/Bush Baby/Lion" - Y&R | |
| 2. MTN Swaziland/MTN International Festival 12 "Bush Fire - Lehiya" - MetropolitanRepublic | |
| 3. Exclusive Books/Killing Kebble Mandy Weiner "Killing Kebble" - Net#work BBDO | |
| 3. Kraft Foods/Stimorol Mega Mystery "Puberty to High Tea" & Exchange Student to Pillow Fight - Ogilvy CT |
| June 2012 judges |
|---|
| Brett Morris, Draftfcb (chair) |
| George Low, MetropolitanRepublic |
| Cara Messais, Net#work BBDO |
| Ross Ventress, Ireland Davenport |
| Peter Little, Ogilvy |
| Mick Shepard, M&C Saatchi Abel |
| Darren Cronje, TJDR |
| Antoinette Fourie, TBWA Hunt Lascaris |
| Marcus Moshapalo, DDB SA |
| Monique Kaplan, Joe Public |
| Category | June 2012 chair comments |
|---|---|
| A lot of entries and the judges felt it was a strong category. So all places were deemed to be very worthy Ad of the Year finalists. First place went to PPC cement for a clever, entertaining solution to what should been a very tough brief: 15% extra on a bag of cement. Well done for cracking that one. | |
| Film | Not a lot to choose from in this category but clear winners in the end. Top spot went to McDonalds for a fun, cleverly executed spin on their Kids Birthday Parties campaign. And lastly, the Draft Draught was a big hit. Well done to all the winners, let's keep celebrating the good work. |
| Radio | A really fun, fresh execution for Twin Saver was a very clear winner in radio. Really great to see all that craft and humour going into a 20 second spot for a change. |
| Ambient/outdoor | Two pieces shared first place and the panel was loathe to separate them as they were both worthy winners in their own right. A simple, classic poster idea for Land Rover and a highly-crafted, tactical ambient idea for Doom. |
The Creative Circle Ad of the Month is sponsored by Primedia Unlimited, a supporter of South Africa's creative industry across all genres.
For more, go to www.creativecircle.co.za, www.adlip.co.za and ididthatad.com.
