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Creative Circle results for May 2012

29 Jun 2012

The Creative Circle Ad of the Month results for May 2012 have been announced.

Comments Chris Gotz, chairperson for the month: "Well, post-Cannes Ad of the Month panels are always inclined to be a bit picky. Luckily we had some good work to pick from - a few Cannes pieces mixed in with some potential Loerie contenders.

"Not too much discussion, as the winners and places in most categories were pretty clear cut. Radio wasn't up to our usual Cannes Gold standard, but a great winner in Outdoor and some good Experiential pieces."

Category	May 2012
Print	1. Volkswagen "Bluemotion Label" - Ogilvy CT
	2. Travel Counsellors "Dubai/Frankfurt/Mumbai/Amsterdam" - Y&R SA
	3. Joburg Zoo "Day Tours Andean Condor/Polar Bear/Silverback Gorilla" - Y&R SA
Film	1. Kraft Foods/Stimoral Mega Mystery "Face Off" - Ogilvy CT
	2. Nandos "Diversity" - Black River FC
	3. Drive Alive/Road Safety "Drive Alive 3D" - TBWA Hunt Lascaris
Radio	1. MWeb/Cloud Storage "Awesome Ex/Rock Star/Roller Coaster" - FoxP2
	2. Frank.net/Life Cover "Steve" - FoxP2
	3. Flight Centre/Student Flights "French" - TBWA Hunt Lascaris
Ambient/outdoor	1. DNA Project "Crime Scenes" - FoxP2
	2. Mercedes-Benz/BlueEFFICIENCY "Green Emissions" - Net#Work BBDO
	3. MuthaFM "Stair Guy/Smile Guy/Brace Face" - Draftfcb CT
Experiential	1. McDonalds/Kids Birthday Parties "Inflatable Lounge" - DDB SA
	2. Volkswagen Commercial Vehicles/Crafter "Yellow Pages" - Ogilvy CT
	3. Vodacom/Mobile Apps "K53" - Draftfcb Jhb

May 2012 judges
Chris Gotz, Ogilvy (chair)
Suhana Gordan, Black River FC
Greig Watt, Net#Work BBDO
Gareth Paul, Draftfcb
Jonathan Deeb, EuroRSCG
Festus Masekwameng, Mother Russia
Rupert Allcok, TJDR
Shelley Smoller, TBWA Hunt Lascaris
Rui Alves, Y&R
Avital Pinchevsky, DDB SA

Category	May 2012 chair comments
Print	The winner here, by some margin, was a tactical piece for Volkswagen Bluemotion. Second and third places also scored pretty well, probably would have been good enough to win in most months. The Travel Counsellor's work is great, we will see it again, I think.
Film	A clear winner again in Stimorol, although the Nando's "Diversity" spot was a second place of considerable quality.
Radio	I really never wanted to be the guy that beats up on radio at Ad of the Month, but I have no choice. Will everyone please stop trying to channel Jenny Glover. We heard one spot after another trying to duplicate (unsuccessfully) the Mercedes work. Luckily we were delivered from our torment by some fresh and funny work for MWeb and Frank.net.
Ambient/outdoor	Not many entries here, but enough quality to keep the folks happy. The DNA Project station activation was the clear winner, good work there lads. Second and third too close to call, but a vote gave it to the Mercedes BlueEFFIECIENCY piece, after some discussion about "things growing on billboards". I liked the MuthaFM posters, they made me laugh.
Experiential	A category on the up. Some really well thought out pieces, particularly our first place winner, which married cinema and reality beautifully.