Subscribe & Follow
Advertise your job vacancies
Trending
Jobs
- Advertising Sales Executive Illovo, Johannesburg
- Content Creator Cape Town
- Head of Performance Marketing South Africa
- Copywriter Cape Town
- Junior Copywriter Cape Town
- Senior Video Editor Johannesburg
- Creative Director Cape Town
- Head of Social Durban
- Influencer and PR Account Manager Cape Town
- Working Art Director Johannesburg
Silver Pencil for Wimpy Braille
MetropolitanRepublic has won a One Show Entertainment Silver Pencil in the Events and Installation category for its Wimpy Braille campaign - one of only two Silver Pencils awarded this year to South Africa agencies. (video)
The highly publicised campaign, which reached audiences worldwide and reportedly generated over R5 million worth of PR, both locally and internationally, was designed for visually impaired consumers. It offered a direct, one to one communication tool where the offering could be discovered through the sense of touch.
It involved having special Wimpy hamburgers, with a sesame seed braille message on the top bun, hand-delivered to 15 visually impaired individuals at the three biggest blind institutions in the country. The message read: "100% Beef Burger made for you."
The campaign has also received a Gold Clio award in the Public Relations/Special Events category and a Bronze Clio in the interactive/Email category.
For more:
- Bizcommunity Search: One Show
- Award week: 7-11 May 2012
- Official websites: Creative Week New York (www.creativeweek.com) and (One Show): www.oneclub.org
- Finalists: One Show, Show Show Design & One Show Interactive
- Twitter: @OneShow, @CreativeWeek
- Facebook: www.facebook.com/theoneshow
- Pinterest: pinterest.com/creativeweek
- Tumblr: creativeweeknyc.tumblr.com
For more:
- Bizcommunity search: One Show
- Google news search: One Show
- Twitter search: One Show Creative Week
- Official site: https://www.oneclub.org/
